Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 145

Media Relations Media Print Software 145

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 134

Survey Measurement System Education 134

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 80

Case Study Study Brand Branding 80

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Measure your results. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Measuring outcomes is like a holy grail for the PR industry, and here, too, automated tools help. They’re also a huge factor in the success of our programs.

Pitching 136

Pitching Agency Tools Resources 136

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Barokas

SEPTEMBER 28, 2018

is launching to provide a marketplace where solo and small firms can access research and documents, and sell their own documents in the marketplace. She founded geeRemit, a mobile app for global money transfers based on blockchain technology. Future Sight AR (Houston, TX). Magic AI (Seattle, WA). Magic AI – you had me at horses.

Construction 111

Construction Case Study Mobile Meeting 111

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Only 30% of marketers have a documented content strategy in place. DivvyHQ Content Challenges Report). LinkedIn B2B content Report ).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. This stuff is expensive.

Internal 63

Internal International Data Media 63

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” This is also an important point because marketing technology is only useful if people actually use it. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way.

Case Study 96

Case Study B2B Study Marketing 96

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. How do you measure in reasonably objective numbers the impact of the PR you’ve received? Measure the Quality of Your Audience. Increased trust in your brand.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Waxing UnLyrical

JUNE 14, 2018

If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Stay Up to Date with Technology. Did you know job search expenses are tax deductible?

Print 71

Print Resources Technology Interviews 71

Cision

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 0

Measurement Media B2C B2B 0

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. But that’s a talent supply issue for a different blog post. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. Big PR agencies do the same thing. VC investment grew to $7.2

Agency 91

Agency Trends Marketing Survey 91

Sword and the Script

JUNE 27, 2017

Documented strategy. Research also demonstrates that the most successful programs have a documented plan or strategy. Content marketing should absolutely be measured , over time, for the value, it delivers to the organization. b) every organization has constraints and limitations; and. Consistency.

Content Marketing 67

Content Marketing B2B Marketing Leadership 67

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. It is an evolutionary rather than a revolutionary discipline. She always improves my work.

Government 103

Government Education Print Ethics 103

Shift Communications

FEBRUARY 10, 2015

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! The thing is, we get invited to participate in the RFP process based on our well-documented track record in both traditional and social media. The reality is, marketers need to both show their value and cover their behinds with a documented review process.

Agency 60

Agency Social Media Government System 60

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. “The strategy help that Contently has provided in getting our content strategy documented, getting the technology in place, all of that has been really valuable for the team,” Dennis said.

Financial 82

Financial Strategy Government Leadership 82

PR 20/20

AUGUST 8, 2017

Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results. Here, you’ll find a summary of email, blog, landing page and overall website performance.

Software 47

Software Tools Internal International 47

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 72

Measurement Media B2C B2B 72

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

APRIL 13, 2021

NLP is used in a variety or PR technologies for media monitoring. The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation. Meltwater has been working on adding context.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. Overrides are indexed as different ‘versions’ of the same document in Meltwater’s Elasticsearch cluster, providing customers with a personalized view of their sentiment when building dashboards and reports.”. The longer the document, the less accurate the sentiment.”.

Pitching 61

Pitching Analysis Report Measurement 61

Cision

APRIL 18, 2016

This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. As far as content goes, this is a differentiating feature although it remains to be seen how cost prohibitive this technology is. Improved Comments Plugin. Shared Media. But if you type m.me/username

Facebook 0

Facebook Mobile Analytics Advertising 0

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. After all, as the old proverb goes: “What gets measured gets managed.”. Technology utilization. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Journalistics

DECEMBER 16, 2013

A lot of organizations have separate documented communication strategies for each communications discipline. Why are you documenting your communications strategy in the first place? Your objectives would detail the measurable results you would achieve across each tactic to achieve the goal. Measurement.

Strategy 52

Strategy Communications How To Measurement 52