Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). 5: How are marketers measuring content marketing success? I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes.

Analytics 81

Analytics Comparison Google Interviews 81

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. Email and social media are often your best bet. This involves testing your content and measuring its success.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Informative? business cards. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. Where does it end?

Survey 134

Survey Measurement System Education 134

Sword and the Script

AUGUST 4, 2020

Talkwalker acquires Nielson Social The social listening platform Talkwalker said it acquired Nielsen Social for an undisclosed sum. Talkwalker characterized the product as “social measurement and audience insights software.” Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 145

Media Relations Media Print Software 145

PR 20/20

JUNE 6, 2023

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. Ready to get your press release out there? Just leave everything to us!

Communications 52

Communications How To Corporate Training 52

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Word document?

How To 177

How To Guidelines Content Marketing Video 177

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I worked in PR and did a lot of traditional pitching and working with journalists and media people. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there.

Measurement 120

Measurement Case Study Pitching Agency 120

OnePitch

SEPTEMBER 8, 2022

We provided a well-researched, well-documented, and well-written response that the reporter could very easily copy and paste into her story. What’s your best tip for measuring PR? My favorite way to stay connected is through genuine connections on social media, and without an agenda. Want more blogs like this?

Pitching 98

Pitching Consumer How To Education 98

Cision

DECEMBER 12, 2016

Social media leverage and a keen understanding of your audience are vital to standing out in the marketplace. We have a history of changing how Black media approaches the news of the day and, in particular, issues of race, gender and sexuality…and we are looking forward to continuing to do this at iOne! Manage your expectations.

Social Media 120

Social Media Twitter Strategy Interviews 120

ReimaginePR

OCTOBER 24, 2015

Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure if web traffic to a particular landing page increased because of a video campaign. You can measure how many people shared a post on social. What are the media outlets that can reach them?

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? What story opportunities exist for both traditional and social media? These measurements will be discovered while doing the goals and objectives research.

Strategy 88

Strategy Analysis Small Business Measurement 88

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. And we’re all better off for it!

Brand 55

Brand Branding Instagram Community 55

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Only 30% of marketers have a documented content strategy in place. Brilliant content posted on your website, blog or newsroom will not do the job.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? A Milestone Reached.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. What’s measurable? And in 2011, there were seven blog posts on the campaign that had been tracked.

Case Study 102

Case Study Internal International Study 102

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.”

Content Marketing 120

Content Marketing Marketing Viral Study 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

FEBRUARY 10, 2015

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! That post, along with my own experiences in the communications trenches, inspired me to create the Social Media News Release , which we’ve updated to version no. Press Release! He was right. 3 as a microsite. But first, something has to die.

Agency 60

Agency Social Media Government System 60

Sword and the Script

JUNE 27, 2017

Documented strategy. PR, Social Media and the Imperative of Content Marketing [UML]. Research also demonstrates that the most successful programs have a documented plan or strategy. Of course, the program should be tightly integrated with other aspects of marketing – across owned, shared, earned and paid media.

Content Marketing 67

Content Marketing B2B Marketing Leadership 67

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Wondering how a document with less than 500 words can promise so much?

Writing 49

Writing How To Engineering Education 49

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Though I’ve only started digging into the possibilities, some of my favorite templates I’ve come across include: HubSpot Blogging Performance. Social Media Dashboard.

Report 81

Report Data SEO Analytics 81

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

Employee 40

Employee Measurement Social Media Product Launch 40