Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. This helps understand the key points of an article without having to spend time reading the entire document. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based

Reddit 173

Reddit Software B2B Technology 173

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function. What is a business case?

Resources 195

Resources Technology Data Tools 195

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time.

Analytics 81

Analytics Comparison Google Interviews 81

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Measure your success. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Analyze the data you’ve collected. Michael Dolmatch. Director of Communications, Yext.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Measure your success. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Measure your success. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

MARCH 21, 2017

Surveys tell us there’s a shortage of digital talent in marketing. But there’s a characteristic that often goes missing in marketing that counts for a lot more: passion. I was reminded of this in reading a piece by Chris Brogan called Nobody Reads Your Corporate Blog Because It’s Boring. Effective marketers tell good stories.

Marketing 63

Marketing B2B Corporate Survey 63

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 96

Case Study B2B Study Marketing 96

Cision

SEPTEMBER 13, 2017

Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 80

Case Study Study Brand Branding 80

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. The contributors all responded to a blog post in late August.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. Documented strategy. Consistency.

Content Marketing 67

Content Marketing B2B Marketing Leadership 67

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. Where does it end?

Survey 134

Survey Measurement System Education 134

The Resolution Blog

FEBRUARY 25, 2019

We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound ”, which looks at how inbound marketing can be used in the PR world, how to get started, and how it can work in different verticals. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Why the Marketing Growth Hackathon™?

Strategy 62

Strategy Marketing Internal International 62

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. It’s being used across a wide array of industries, including PR and marketing. They’re also a huge factor in the success of our programs.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

AUGUST 4, 2020

As such many of the PR tech vendors have brought features to the market for this purpose. Talkwalker characterized the product as “social measurement and audience insights software.” This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow.

Media Relations 145

Media Relations Media Print Software 145

5W PR

MAY 10, 2021

It’s not easy to measure the results of a public relations campaign that you conducted orally through a news channel. The good news is that today, you can record and document PR campaigns conducted by spoken word. Analytics from data is a significant aspect in strategic planning, measuring, and putting the ideas into effect.

Data 88

Data Publicity Analysis Measurement 88

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book.

Print 120

Print How To Local Customer Service 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 91

Agency Trends Marketing Survey 91

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Witness Fuhu – they were number one on the Inc.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Ultimately, though, the investment in inclusive excellence will pay generous dividends to those organizations and our world, making employment initiatives aimed at racial restoration “ Mindful Marketing.”

Real Estate 111

Real Estate Community Employee Education 111

Barokas

SEPTEMBER 28, 2018

Chanlogic aggregates data on sales, inventory, marketing and more across all channels to provide accurate profitability reports to brands. is launching to provide a marketplace where solo and small firms can access research and documents, and sell their own documents in the marketplace. Esq.Me (New York, NY).

Construction 111

Construction Case Study Mobile Meeting 111

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. dollars in 2023.

Communications 52

Communications How To Corporate Training 52

OnePitch

SEPTEMBER 8, 2022

We provided a well-researched, well-documented, and well-written response that the reporter could very easily copy and paste into her story. With affiliate marketing continuing to grow, it’s so important to flag up front if your clients are part of an affiliate network, particularly when working with shopping or commerce editors. .

Pitching 98

Pitching Consumer How To Education 98