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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

Now you need to make sure your client is adequately prepared for the interview. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. Briefing document framework. The hard part is over, or is it?

Writing 130
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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. Customer case studies sell benefits.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. Lately it seems particularly relevant.

Corporate 272
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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60
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3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Any PRs that blog on a consistent basis will have a special appreciation with the demands placed on members of the media.

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How to Create a Content Contributor Guide

Cision

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. Interviews. Headline writing tips. Word document? Media Tips.

How To 177
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Lessons from the UK’s top media and public relations blogger

Stephen Waddington

Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. Here’s his first blog post. Why did you start blogging?

Publicity 105