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Is technology killing employee communications?

Communications Conversations

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. Internal social media tools (Yammer). Corporate blogs.

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently.

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Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

7 alternatives to time-wasting, morale-draining meetings

PR Daily

Try creating a collaborative document with your team, and let your colleagues add ideas and feedback whenever it’s convenient. With video chat and teleconferencing technology, you can still have real-time communication without meeting in person.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. Web 2.0

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Lawyering up on Data Protection and Cybersecurity

The Stalwart Blog

They’re not talking to their marketing teams, to their technology teams, and so they have legacy systems with customer data, they have Cloud systems that their employees are using and all of these are potentially vulnerable to attacks from outside forces and inside forces.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. The internal and external mantra needs to be: If you see something, say something.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The internal and external mantra needs to be: If you see something, say something.

Living and Working in PR in South Africa : Lessons and takeaways ten years later

Karen Freberg

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 6) Technology that will change reporting.

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How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. Most companies hire PR agencies to help them get out positive news.

#AIinPR panel calls for contributions to literature review ahead of report launch at Turing Institute  

Stephen Waddington

Dan Slee has written up a review of the project on his personal blog: A three little pigs warning about AI in PR that you need to pay attention to. She’s forged relationships with organisations such and the International Data Science Foundation and the Turing Institute.

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5 key steps to setting up and running your global PR framework

PR Daily

Infrastructure and expertise—especially at the regional level—are foundations of establishing and maintaining an international presence. What about PR documents and sharing privileges? A version of this post first appeared on PR Fishbowl, a Crenshaw Communications blog.

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PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary….

2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. It responded aggressively to the allegations, pointing to an internal investigation that cleared the company on its loan cancellation policies.

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company is “moving away from document-based sentiment to sentence based sentiment. 5) Picks from the PR tech vendor news blogs.

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Content Marketing and the Future of Sales Enablement

Contently - Strategy

Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Technology has played a huge role in the growth of content marketing by simplifying communication, automating tasks, and collecting data. But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. At Contently, we talk about the audience a lot.

Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving?

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” This is also an important point because marketing technology is only useful if people actually use it.

What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

Documented strategy. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Research also demonstrates that the most successful programs have a documented plan or strategy.

How to Create a Content Contributor Guide


When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types.

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5 PR industry father figures

PR Daily

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. the concept of two-way internal communications to improve the company’s image after a mine strike massacre.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client.

What is blockchain, and why is it vital to communicators?

PR Daily

Large companies have launched big experiments with a new technology that could enable Whirlpool (and GE and Black & Decker and Samsung and every other producer of goods) to sell directly to customers. This technology could do to Amazon what Amazon did to brick-and-mortar retailers.

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4 trends that prove content marketing is on the rise

PR Daily

Still, it’s important to note that all the technology, tools and tactics in the world mean next to nothing without a talented content marketing team behind the wheel. RELATED: Create powerful corporate content that engages both internal and external audiences ].

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018.

Why event promotion should use influencers

PR Daily

He regularly attends auto shows and meet-ups, previewing the coolest cars and latest technology for his audience. At the Geneva International Motor Show (GIMS), he gave a coveted #firstlook at new vehicles like this one: The covers are off the @rimac_automobili C_two!

Future of PR: 2020 edition

Stephen Waddington

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home.

Google gets flak for censor-friendly search engine

PR Daily

The Intercept reported : The project—code-named Dragonfly—has been underway since spring of last year, and accelerated following a December 2017 meeting between Google’s CEO Sundar Pichai and a top Chinese government official, according to internal Google documents and people familiar with the plans.

How to Measure The True Value of PR

Beyond PR

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business.

15 crucial content marketing resources and tools

PR Daily

When Apple turned “there’s an app for that” into a global catchphrase in 2009, the company promised that its technology would change the way we live and work. A version of this post first appeared on the Epic Presence blog.

6 situations that call for a PR-savvy CEO

PR Daily

Technology company CEOs often announce new products at key trade shows or forums, even if it’s just to introduce a senior product executive who will then go through a features overview. A version of this story appeared on the Crenshaw Communications blog and MENGBlend

Tips from Microsoft’s Frank Shaw for fighting disinformation

PR Daily

How can PR pros protect their organizations in an age when technology has left audiences vulnerable to sophisticated lies? Shaw, corporate vice president for communications for Microsoft, in his keynote presentation Monday at PRSA’s International Conference in San Diego.

Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

PR 20/20

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. A documented content strategy is equally critical to building an impactful marketing strategy.

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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. There’s a tool for that The market for technology in marketing and public relations is exploding. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts?

How to Generate Leads From Social Conversations


In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts.

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