Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. And in 2011, there were seven blog posts on the campaign that had been tracked. And then we pitched. Do not send blanket pitches.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Vetted” is like HARO or ProfNet with no pitching. 5) Articles, blog posts and content picks.

Pitching 148

Pitching YouTube Community Company 148

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Internally, get company-wide buy-in before the public announcement. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. a) Press releases typically get more internal scrutiny than any other category of public facing content.

Survey 101

Survey Report Media B2B 101

The Hoffman Agency

DECEMBER 7, 2021

Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I. Throughout my time as an intern, I got to pitch and secure opportunities for clients, create briefing documents, own sections of client calls, and the list goes on.

Internal 36

Internal International Course Pitching 36

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. Take a second while you’re drafting that pitch, replying to a journalist or reporting media engagements to a client to remember: you’re really doing it.

Internal 36

Internal International Leadership Agency 36

Barokas

AUGUST 16, 2017

Schedule an internal meeting to discuss first steps and ensure all team members understand account. Establish a weekly or bi-weekly call with client and internally. A work back plan can come in many forms, such as a shareable dashboard, an Excel spreadsheet or a pitch deck (this can also be a deck of ideas).

Meeting 60

Meeting Internal International Agency 60

Barokas

AUGUST 16, 2017

Schedule an internal meeting to discuss first steps and ensure all team members understand account. Establish a weekly or bi-weekly call with client and internally. A work back plan can come in many forms, such as a shareable dashboard, an Excel spreadsheet or a pitch deck (this can also be a deck of ideas).

Meeting 60

Meeting Internal International Agency 60

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

Bad Pitch Blog

AUGUST 24, 2009

The pitch worked. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. The 411 and Then Some The goal of the document is to prepare your source for the interview and it also keeps you on target during the interview. The interview’s scheduled.

Interviews 56

Interviews Pitching How To Report 56

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). What advice do you have for PR people that want to pitch you?

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. However, if you are looking for reporters to pitch on Instagram, good luck with that. 5) Picks from the PR tech vendor news blogs. Here are a few picks from the vendor blogs with a read. Detailed briefing here.

Data 87

Data Enterprise Survey Instagram 87

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. How to stand out? Here are a few tips: 1. Plan ahead.

Wikipedia 103

Wikipedia Writing Video Report 103

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was pitching the media for our fashion and consumer clients.

Local 40

Local Fashion Travel Transportation 40

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. A documented content strategy is equally critical to building an impactful marketing strategy. Despite the effort, not enough people are finding and engaging with the content.

Marketing 49

Marketing eBook Case Study Comparison 49

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. This Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine. You can also read the full text after the jump.

Publicity 39

Publicity Wikipedia System Community 39

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ). That’s totally bad!

Pitching 61

Pitching Analysis Report Measurement 61

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Avaya probably wasn’t even following that individual. Favorite a user’s tweet.

How To 198

How To Instagram Social Media LinkedIn 198

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. A great briefing equals stellar results.”.

Agency 0

Agency Advertising Advertising Leadership 0

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Avaya probably wasn’t even following that individual. Favorite a user’s tweet.

How To 57

How To Instagram Social Media LinkedIn 57

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

PR Fuel

SEPTEMBER 4, 2018

Reporters and interns have to look at thousands of press releases every week and they’re just BEGGING you to goof up so they can knock your press release out of contention for that particular edition. Think of the last time you pitched to somebody in person. That post on the top trending blog. Simple, Simple, Simple .

Writing 45

Writing Report Education Company 45

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Document this workflow overview. Change isn’t easy. It takes time. Are you up to speed?

How To 60

How To Software System Employee 60

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Pitches should be personal and relevant. 5) Picks from the vendor blogs. Here we go…. 1) PR software market estimated at $4 billion. Twitter the news winner. “91%

Software 100

Software Reddit Marketing Survey 100

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. When first documenting a strategy, your initial goals are more like educated guesses. What’s not as obvious is how they should adjust their plan when scaling.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

NOVEMBER 3, 2015

The second source comes by way of an RSS reader (I’m a big fan of NetVibes ), which I diligently update adding new blogs and media outlets as identified – and eliminating those that become less relevant. A list of relevant contacts is arguably the most valuable document PR pros created. Introductory pitches. Internal notes.

Industry 60

Industry Pitching Survey Twitter 60

MaccaPR

APRIL 14, 2015

The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.” You need to mediate. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives.

Software 101

Software Analysis Data Tools 101