Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” The second example comes from Cole Sandau who wrote an excellent piece for the Optera blog titled B2B Use Cases in AR/VR. 2) Public relations and complex value propositions.

Case Study 97

Case Study B2B Study Marketing 97

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work.

Government 103

Government Education Print Ethics 103

Presspage

JULY 25, 2018

Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Plan ahead.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). The book, in its second edition, looks like something you could print and publish at a small printing shop.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Doctor Spin | The PR Blog. Avoid putting your whole media kit into a single PDF document. What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

MaccaPR

AUGUST 26, 2015

The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress. The souvenir booklet - a 40-page document with a “Which Came First?”

Corporate 48

Corporate Examples Storytelling Brand 48

PR Fuel

AUGUST 7, 2018

I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. If you follow this blog at all, you know I spend a lot of time on here offering press release writing tips.

Writing 40

Writing How To Report Comparison 40

ZudePR

MAY 22, 2018

A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. Use in Word or Google Docs to give your document structure. Avoid these words. Not actress. co-founder.

Writing 95

Writing Google Comparison Government 95

Contently - Strategy

NOVEMBER 14, 2018

That foundation established why the brand existed, which would serve every video, blog post, and marketing asset to follow. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. They may publish a blog sporadically or create marketing assets they hope will drive business results.

Leadership 93

Leadership Brand Branding How To 93

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. Reporters and interns have to look at thousands of press releases every week and they’re just BEGGING you to goof up so they can knock your press release out of contention for that particular edition. Easy to lose purpose.

Writing 45

Writing Report Education Company 45

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Around 430 BCE, a Greek man named Hippocrates became a doctor.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Over the last decade, GE Reports has become arguably the best brand blog there is. Around 430 BCE, a Greek man named Hippocrates became a doctor.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Document this workflow overview. Change isn’t easy. It takes time. Are you up to speed?

How To 60

How To Software System Employee 60

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. I watched multiple webinars this year about PR and outreach, I read and wrote many blog posts, and I am learning every single day.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. Thousands of these documents are published every day on newswires and websites. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52