ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. The internal and external mantra needs to be: If you see something, say something. But the most far-reaching recent example is that of Susan Fowler.

Corporate 272

Corporate Reputation Policies Employee 272

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The internal and external mantra needs to be: If you see something, say something. But the most far-reaching recent example is that of Susan Fowler.

Corporate 156

Corporate Reputation Policies Employee 156

Practical Law Construction

JUNE 17, 2020

2020 court rulings may encourage users of demand guarantees, particularly in international construction projects, to now adopt URDG 758. The “documents principle”: enshrined in Article 6: “ Guarantors deal with documents and not with goods, services or performance to which the documents may relate.”

Banking 52

Banking Construction Internal International 52

The Hoffman Agency

MAY 18, 2021

By Katrina Lockhart, Intern. My favorite part of the internship was the weekly intern cohort meetings and assignments. I learned everything about PR from sourcing sessions, briefing documents, building media lists, vetting potential targets, news coverage monitoring, media relations, and ultimately … storytelling.

Internal 36

Internal International Fashion Storytelling 36

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 66

Pitching LinkedIn Technology Engineering 66

ImPRessions - Crenshaw Communications

MARCH 6, 2017

.” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic.

Reputation 159

Reputation How To Employee Financial 159

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Internally, get company-wide buy-in before the public announcement. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it.

Corporate 270

Corporate Brand Branding Guidelines 270

The Hoffman Agency

DECEMBER 7, 2021

Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I. Throughout my time as an intern, I got to pitch and secure opportunities for clients, create briefing documents, own sections of client calls, and the list goes on.

Internal 36

Internal International Course Pitching 36

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products. Ready to get your press release out there? Just leave everything to us!

Communications 52

Communications How To Corporate Training 52

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Practical Law Construction

JUNE 29, 2020

It also identified various more minor defects, which are not covered in this blog.) In fact, the heart of the judgment lies in two more prosaic (but still important) issues; namely, precedence of documents and the evidence needed to prove the Council’s case. Precedence of documents.

Construction 52

Construction Fashion Internal International 52

Stephen Waddington

NOVEMBER 17, 2019

Dan Slee has written up a review of the project on his personal blog: A three little pigs warning about AI in PR that you need to pay attention to. She’s forged relationships with organisations such and the International Data Science Foundation and the Turing Institute. It includes academic and popular culture sources.

Report 96

Report Ethics Government Training 96

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. We also eliminated drop downs in the header’s navigation, and added more calls-to-action and a more strategic internal linking structure.

Web 60

Web Internal International Storytelling 60

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

Cision

DECEMBER 9, 2015

the moment you publish anything , say, a SlideShare or blog post, it comes under copyright for the duration of your life, plus 70 years. Create an internal wiki that houses up-to-date information and resources. Also, document everything and establish a rhythm for reviewing content and copyrights. Keep track of your content.

How To 120

How To Training Education Creativity 120

Communications Conversations

APRIL 30, 2018

Internal social media tools (Yammer). Corporate blogs. Internal screens. Over the years, intranets have become corporate dumping grounds for information, documents and other corporate “things.” Fast forward to 2018 and the list now looks something like this: Email. Corporate intranet. Social media networks.

Employee 94

Employee Technology Communications Corporate 94

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. The post Four Months Later: The Hoffman Internship in Review appeared first on "What's HAppening" Blog. Pinch yourself, you’re in PR!

Internal 36

Internal International Leadership Agency 36

Barokas

JUNE 1, 2017

Our interns spend their days learning from team members and supporting accounts with real work (no coffee runs here, folks). Check your emails and supporting documents for errors. When a student comes prepared with knowledge of recent Barokas PR news, culture and clients (read the blog and follow us on social media) they standout.

How To 68

How To Interviews Internal International 68

Sword and the Script

JANUARY 5, 2021

It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. 5) Articles, blog posts and content picks. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere.

Pitching 147

Pitching YouTube Community Company 147

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

Contently - Strategy

MAY 8, 2019

Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. But that handoff breaks down far too often on both sides.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 78

Communications Measurement Tools Enterprise 78

Barokas

AUGUST 16, 2017

Schedule an internal meeting to discuss first steps and ensure all team members understand account. Establish a weekly or bi-weekly call with client and internally. It’s imperative to share this document within the first week and prior to your second meeting. Share a ‘meet your team’ slide with client. Monthly and quarterly).

Meeting 60

Meeting Internal International Agency 60

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It turned out that everything I had, the lawyers classified as working documents. Are they radical blogs? I had all the information.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Melissa Agnes

DECEMBER 3, 2014

In my last blog submission , I gave an overview of Canada’s Anti-Spam Legislation (CASL) and briefly explained why it is important for organizations and businesses to develop and implement effective CASL compliance policies. For even more information and tips on CASL, listen to episode #025 of The Crisis Intelligence Podcast. By Maanit Zemel.

Policies 205

Policies Privacy Crisis System 205

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. A CoSchedule survey of more than 1,500 marketers found that, “Marketers who document strategy are 538% more likely to report success than those who don’t.” Your team might choose to do your own internal hackathon. It elicits outside perspective.

Strategy 62

Strategy Marketing Internal International 62

Mindful Marketing

JUNE 27, 2020

Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Real Estate 111

Real Estate Community Employee Education 111

Barokas

AUGUST 16, 2017

Schedule an internal meeting to discuss first steps and ensure all team members understand account. Establish a weekly or bi-weekly call with client and internally. It’s imperative to share this document within the first week and prior to your second meeting. Share a ‘meet your team’ slide with client. Monthly and quarterly).

Meeting 60

Meeting Internal International Agency 60

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. That’s also where I met Lorena, a fellow intern and working student at the time (Spoiler: she is still my colleague to this day). That could have been my opportunity to become an author. You need it!

Film 36

Film Writing Social Media Corporate 36

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 52

Report Data SEO Analytics 52

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. It responded aggressively to the allegations, pointing to an internal investigation that cleared the company on its loan cancellation policies.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149