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How to use owned media

Stephen Waddington

Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures. Increasingly recognised as the foremost form of owned media Blogs – an organisational or personal form of communication. Press releases and white papers bridge the two.

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Media relations is thriving

Stephen Waddington

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

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Sound the Bell on Pavlovian Marketing

Bad Pitch Blog

Normally, I dislike cross-posting between Bad Pitch and "my other blog." Then I remembered, you don''t read my other blog. It’s a printed piece (thick stock with an even thicker cover stock). And it has two small visuals in the entire 12-page document. There are a lot of good reasons to create a print experience.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Choose workflow experiments. Assign project teams. Change isn’t easy.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Around 430 BCE, a Greek man named Hippocrates became a doctor.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.