Blogging Document Infographics Measurement 
5W PR
NOVEMBER 19, 2021
Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.
Rock the Status Quo
FEBRUARY 23, 2015
Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert! It’s a keeper. Are you a PR pro?
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PR 20/20
JUNE 27, 2017
Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Already have a blog, or even just a website? For each keyword, also document, if possible: Search volume.
MaccaPR
OCTOBER 5, 2015
Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Step 2: Document Your Content Marketing Strategy. According to annual Content Marketing Institute research, those with a documented content marketing strategy are: Far more likely to consider themselves effective at content marketing. Sharing (e.g.
PR 20/20
OCTOBER 31, 2017
Disclaimer: this is not your average end-of-year tips and tools blog post. After all, as the old proverb goes: “What gets measured gets managed.”. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. Download your own Performance Pack here.
prTini
SEPTEMBER 14, 2015
Document your strategy. Then document it. And then execute, measure, tweak, repeat. Only 32 percent of B2B content marketers have a documented strategy – insane! turn it into an infographic or bite-sized social media posts, or create a series of blog posts expanding on it). Well, create one first.
Beyond PR
JANUARY 30, 2018
This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . More specifically, Cision Impact Reports track: 1. Turning Point.
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