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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets. But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. PR is suddenly sexy again. Digital PR Public Relations

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Are the social media waters still safe for marketing? What comes after social media?

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. Good information is the lifeblood of social media networking.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. Good information is the lifeblood of social media networking.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

A Ten-Minute Blog Post

Rock the Status Quo

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. The Complete Guide to Building Your Blog Audience: Content Syndication by QuickSprout I ran some interesting content syndication tests in early 2014 to see how it benefited my blog. Digital PR

10 social media myths to quash

PR Daily

Though business owners and organizational execs have begun to embrace social media, many misconceptions still exist. As more and more consumers use online platforms to access information and interact with organizations to purchase, volunteer or support, social media is an increasingly important part of communication efforts. Here are 10 common social media myths—and the truth behind them: 1. I don’t have the resources for social media.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

Make These 4 Edits To Your Digital PR Outreach

Buzzstream

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . PR professionals must keep researching. . For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. .

9 expert tips for writing press release headlines

PR Daily

Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018. When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline?

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . My proofreading skills can always improve — though I contend when you write a several thousand words a day — you’re bound to have a couple. by Frank Strong.

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

3 social media tasks that can add PR value in less than five minutes

PR Daily

Taking care of simple PR-related social media updates can provide that opportunity. Especially if you don’t handle their social media as part of the retainer or agency/client relationship and they don’t already have this handled, it makes sense to get involved. These aren’t creative ideas; these are very basic (yet important) tactics tied to PR that can help your client. What if you handle your own PR?

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline? There needs to be a sense of shock and awe as media are deluged with press releases, pitches and alerts every day. What are some of your favorite headlines, PR Daily readers?

9 productive activities for PR pros during a summer lull

PR Daily

Here’s what PR pros can do with the downtime in slower summer months. We asked a few PR and communications pros for some ideas. Laura Moore, social media strategist. “We Katheryn Watson, digital PR manager, Kaizen Agency. Mapping out a content plan and keeping up the momentum for guest expert opportunities through speaking, podcasts and guest blogs.” Jessica Fairfax, digital PR manager, Kaizen Agency. Social media.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. See what they write about. Follow them on social media. Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. A few minutes reading my blog would avoid that.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture. PRNEWS Blog.

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Digital PR

Infusing A Little Analog into Your Digital Life

PR News

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday,” and “congratulations” greetings, write something nice (hopefully), lick the envelope and place it in the makeshift, Lucite mailbox. The post Infusing A Little Analog into Your Digital Life appeared first on PR News Blog.

Why PR May be the Answer to the Future of Search

The Proactive Report

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. PR and the Future of Search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

5 Tips for Creating High Quality Content

The Proactive Report

And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Get the Digital PR Tips Newsletter.

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Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. S: SEARCH & SOCIAL.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. Not familiar with the changes in the digital customer journey.

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And is a declining trust in media real? According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume.

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Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Rock the Status Quo

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. It works like most blog platforms, so you can upload photos, highlight a quote, create hyperlinks and change basic font and size settings. Digital PR

7 Ideas for Building a Digital Tribe

The Proactive Report

In fact, some PR experts say addressing the wrong public is the cause of 99% of PR failures. So instead of stressing over how Facebook and other social platforms cut organic reach to our fans, remember that they’re still showing our content to the fans that show strong interest in our brand. Write in the language they understand. Use a monitoring tool to find the people who are already interested in and writing about your topic.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Not in the actual review, since that would negate the value of an unbiased third-party review – but on social media. Become a part of their social community. Digital PR

How to Measure the Quality of Your Content

The Proactive Report

The quality of writing and visuals is very subjective. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? With digital analytics it’s possible to know exactly how effective your content is. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Along with earned media visibility and recognition, awards build credibility and authority. Your PR agency or team should keep a database of relevant awards programs. Established companies might focus on awards with an editorial component—awards produced or sponsored by media outlets. RELATED: We're recognizing the brightest minds in digital PR and social media. ].

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. Owned Media.

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10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs more efficiently. The tools improve mainstream digital tools, reduce menial tasks, enhance productivity and make work easier for PR pros. FREE GUIDE: Not benchmarking in PR? Evernote is a useful tool for writing and organizing.

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Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

Working with Influencers #ViralChat Q&A

The Proactive Report

Tweet a link to a good article or blog post they’ve published. Read their blog and post comments. Social media is called that for a reason – it’s social. Write original, in-depth articles. Get Digital PR Tips. Content Marketing content influencers Social Media Strategy thought leadership twitter#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET.

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5:

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

I was pretty good at media relations and I was confident I’d be able to turn things around. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. A difference between search and social.