The 7 “New” Rules Of Digital PR
ImPRessions - Crenshaw Communications
AUGUST 23, 2017
Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets. But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt.