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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

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Digital PR: The Future of Link Building

Prezly

Creating & sending your pitch. Over the past year we’ve developed our digital strategy and placed link building as a high priority. To achieve a high amount of links we knew that we would have to get away from generating bespoke content for partner blogs. A PR-style tactic of broadcasting our products and campaigns seemed the best way forward. Creating Your Pitch. The resulting landing page is without doubt the best in the PR software industry.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you.

Content and Links – Google’s Top Ranking Factors

The Proactive Report

Digital PR has a lot to offer in this regard. After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. ( Or we should be) All we have to do is adapt our process so that every piece of content that gets published has a link back to our site, blog or newsroom in it. And pitch content to influencers other than the mainstream media. So it seems that PR is actually the perfect solution for SEO.

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How to Set Up a B2B Facebook Advertising Campaign

The Hoffman Agency

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. but understandably lack web page engagement data.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community.

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5: As well as blogs.

The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). She is a social media, SEO, Internet marketing and blogging consultant.

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How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. And they all blog. Enlightened Self-Interest: The Pitch Email.

How to get important organization news covered

PR Daily

Most communicators have encountered this classic media relations quandry: Do you pitch a journalist first or share the news on your own and pitch the story later, in hopes of garnering media coverage? The case for pitching a journalist first. How to craft your pitch.

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10 terrific tech tools for PR pros

PR Daily

Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs more efficiently. The tools improve mainstream digital tools, reduce menial tasks, enhance productivity and make work easier for PR pros. Even if certain automated tools were not designed with PR in mind, practitioners can still apply them to their common tasks. FREE GUIDE: Not benchmarking in PR? Marketing PR Writing & Editing

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How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. PR, marketing, customer service and other disciplines are increasingly integrated. Doing so can help PR pros show more value for their efforts.

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing.