Digital PR Measurement Lessons from News Analytics
The Proactive Report
FEBRUARY 22, 2016
PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.