Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. RELATED: Keep up with communications trends by signing up for workshop, conference and webinar alerts. ]. Who are “the media?”. MORE

I was pretty good at media relations and I was confident I’d be able to turn things around. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. MORE

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us. MORE

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5: MORE

By localizing content - not only its language, but also thematically - an organization demonstrates understanding the market they are in, and show genuine intent in building market relations, including the media. But how does that work with media relations? Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. A good alternative is to also work with media and influencer lists. MORE

While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR. Far more cited shared media, (38%) and owned media (36%). MORE

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Better You Blog, CHI Health. Santa Maria Valley Blog, KPS3. Cancerwise blog, MD Anderson Cancer Center. Digital Product or Service Launch. The Flack Pack PR podcast, Washington Media Group. PR Campaign. MORE

It doesn’t take an expert to see technology has taken over our lives. When it comes to the world of public relations, one can quickly discover many old school PR tactics have become outdated with the upgrade of technology tools. It’s common for companies to turn to social media influencers to feature their products or services to gain brand awareness and increase conversions. Align digital PR efforts with SEO practices. Track digital PR goals. MORE

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. Follow them on social media. Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. MORE

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Direct to Consumer PR organisations know what it takes to delight and engage consumers in a new eCommerce environment. With a direct to consumer PR agency, businesses will have the guidance and insight they need to start creating plans that speak to their audience. MORE

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. Long form blog posts? We see many PR teams trying to get a bigger piece by expanding their skills. MORE

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. We saw the power of digital communications and social media harnessed by imaginative minds. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us. MORE

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create timely PR opportunities. MORE

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. MORE

Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. A self-made man who’s learnt more about social media through his various disruptive businesses (most famously Wine Library) than anyone I know. Speak, write, blog, tweet, make videos — whatever. PR/Business blog MORE

It’s a question that many organizations’ chiefs and business owners ask when looking at PR and branding goals. Here are nine reasons people give that justify not enlisting PR agencies for communications efforts, along with counterarguments to consider: 1. PR agencies are expensive. A PR firm costs $10,000 to $30,000 a month or more. If you need lots of PR, you may spend as much time watching the meter run as overseeing your program. PR agencies do. MORE