Remove Blogging Remove Digital PR Remove Journalism Remove Web

Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Content Marketing Digital PR

Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. She will answer questions about PR measurement.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0 So the future of journalism is creative clever digital journalism. So we have ascertained that the future is still digital.

Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. Trust in social media and journalism are at an all-time low.

Is outsourcing social media right for you?

Personal PR

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Read the article here (click over to): Jaffe PR Blog.

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Social media network broadcasting: No sales pitch please!

Personal PR

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. Originally published for the Jaffe Blog: [link].

Social media network broadcasting: No sales pitch please!

Personal PR

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. Originally published for the Jaffe Blog.

The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). She is a social media, SEO, Internet marketing and blogging consultant.

SEO 96

How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. And they all blog. Author of 27 Blogging from Paradise books.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. PR, marketing, customer service and other disciplines are increasingly integrated. Doing so can help PR pros show more value for their efforts.

How to get important organization news covered

PR Daily

While PR tactics are subjective, drawing from the research my team at Muck Rack has done, I believe there is a correct order if you want your story to have a lasting impact. Share the news on your blog. Share your announcement in casual, blog-style writing with a strong hook.

How To 128

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year.