Remove Blogging Remove Customer Service Remove Small Business Remove Social Media

How to use social media to win at customer service

PR Daily

Social media has become the customer service center for most organizations, large and small. After you have provided enough information and have uploaded company images, the next important thing to do on social media is interact.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

But that’s not how this local business gets most of its leads, according to the owner George Roberts. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Lead Sources Vary by Business and Industry.

Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. A small box of crayons.

Top 50 PR, Marketing & Social Media Podcasters to Follow


We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Social Media Zoom Factor.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week


There’s a misconception that marketing a business is always time-consuming. Social Media. Managing your social media accounts is a breeze once you streamline the process. Managing Media Contacts. Follow her on social media. Blogging.

Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? Improve customer relation/retention.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World


While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Bank on Social for SEO & PR.

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field. They regularly share their expertise and insights with their social media audience. Why Follow B2B Marketers on Social Media? Follow her to up your social media game.

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101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. PR as Customer Service: Five Ritz-Carlton Secrets For Using Publicity To Build Brand Love by Micah Solomon for Forbes.

Twitter offers awards to brand managers

PR Daily

Marketing and PR pros who work in the social media space want to be recognized for their hard work. Now that Twitter is a decade old—and struggling to attract both users and advertisers—the social platform recognized this, launching Twitter Awards.

Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Influencer relations is a logical extension of media relations , but less transactional and more collaborative.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

So you could, for example, have someone who is not very active on Twitter or Facebook, but has a blog that is devoted to refugee and humanitarian issues. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them). Public Relations Resources Social Media courtney vaught derek skaletsky online influence pierre-loic assayag Propz traackr

30 jobs in the PR and marketing world

PR Daily

Recruiters from the Paladin Blog reported that as the opportunities for marketing professionals evolve, it’s important to note how much organizations are willing to pay for in-demand skills. RELATED: Escalate your social media game at Ragan's Disney best practices summit.

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Why agency leaders must use Twitter

PR Daily

I pushed back and said our job wasn’t to do our own PR, and I certainly didn’t want clients to think we were so busy promoting ourselves that we’d forgotten about them. I clearly changed my mind, and we set out to change the way we were bringing in new business.

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen.

The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. It’s the story of why you got into business, and how you want to change the world. Stories of your customers. The business owner.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Like the man, the blog is energetic and helpful.

Email – Forgotten Communication Powerhouse

PR Fuel

But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching.

How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. AI has massive potential to make our lives and businesses more successful. We need to start asking questions about our businesses, industries, and careers in the coming age of AI.

PR Basics Based on Principles will Never Change

PR Fuel

How much do we forget this when a crisis happens to our company or business? We think we know exactly what our customers want, but sometimes, we’re wrong. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Consumers and members of the media like to know who they are doing business with. For small businesses, it’s always nice to know who started the company and why. Let the media know.

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