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How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50

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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. Your mic is always on. A City of Burned Bridges.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Drew Neisser, Founder & CEO of Renegade. He’s an impressive guy.

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Future of PR: 2020 edition

Stephen Waddington

Vuelio named this blog the best PR and communications blog in 2019. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Blog visitors might leave a nasty comment.

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

Print and Digital Advertising. Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Upgrading and enhancing your company’s image with more effective customer communications.