New web privacy laws and the Crisis PR issues that can arise from them.

The Stalwart Blog

I also want to take this from a Crisis PR standpoint. Find somebody that you can trust to go over what your crisis communications response plan is and how it should integrate with your operations. The post New web privacy laws and the Crisis PR issues that can arise from them.

#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

From The Crisis Intelligence Blog. The Value of a Crisis Simulation. This week’s episode of The Crisis Intelligence Podcast. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. Crisis Management Resources

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. Crisis Management

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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen. How much of a crisis, you ask? Should you plan for this type of risk in your crisis plan?

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Featured Best Practices web distribution

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The Streisand Effect

Flatiron Communications

NYU”s Jay Rosen tweeted this: Pugnacious political blog in Ohio goes up against Advance Media in a take down threat. The Flack Barbra Streisand crisis management Governor Kasich Lena Dunham NEO Group PR The Streisand Effect

The Streisand Effect

Flatiron Communications

NYU”s Jay Rosen tweeted this: Pugnacious political blog in Ohio goes up against Advance Media in a take down threat. The Flack Barbra Streisand crisis management Governor Kasich Lena Dunham NEO Group PR The Streisand Effect

28 Observations from 28 Months as a Solo PR

ZudePR

8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs. PR/Business blog noptin

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re an SME struggling with web marketing. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information.

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Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Know there are three basic kinds of online monitoring: web mentions, social media mentions and customer reviews.

What’s the crisis response if you’re off the grid?

PR Daily

Your organization’s senior managers are texting, calling and emailing you to get back to them quickly. Congratulations: Your crisis has started without you. That’s your best defense against crises that originate on or are inflamed by the web. Managing expectations.

6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). There is a 31% drop in the use of expert blogs (21%).

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers.

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? What does success look like in a crisis simulation?

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8 features your media room needs right now

PR Daily

Your company website is probably static—its content doesn't update or change often, except your blog. Smith on PR Newswire's Building Shareholder Compliance blog.). Responsive design: All content on the Web should be optimized for all platforms.

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. 5) Picks from the vendor blogs and PR trades. h) Crisis Management – Q&A with a PR Pro via TVEyes.

6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Ownership and top executives are uncomfortable with greater transparency and personal brand management. Blog visitors might leave a nasty comment.

How data can help earned media coverage shine

PR Daily

Leaders want to know how earned media helps drive business in terms of lead generation, customer acquisition and retention and Web traffic that boosts the bottom line.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. The PR industry and SEO no longer live in two separate worlds.

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%).

Finalists named for the 2015 PR Daily Awards

PR Daily

Best Blog. Cisco, Cisco Blog Social Rewards Program. Nebo, Nebo Blog. SHIFT Communications for H&R Block, H&R Block Grows Audience Share and Engages Hispanic Community with Block Talk Blog. SpareFoot, The SpareFoot Blog. Team Horner, AquaCal Blog.