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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

It’s definitely worth being aware of and having a conversation about with your IT department, SEO firm or web agency. So, when you have this conversation with your web team, be sure to ask them if: They’re aware of this risk; and. If they’ve already put some preventative measures in place.

SEO 124
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What is Tech PR? PR strategies that sell your tech brand

Prohibition

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). There is a 31% drop in the use of expert blogs (21%). In-house staff are more confident that they can measure the ROI of Digital PR (e.g.

Training 119
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How to Prepare a PR Crisis Plan

Prohibition

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately.

Crisis 62
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What is brand reputation management

Prohibition

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. What many business owners don’t realise are the secondary benefits associated with a well run Brand Reputation Management Campaign.