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The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. If I’m writing a press release, I like to start with the headline, subhead and first sentence of the intro paragraph. The key is to find an outside reader that you trust with your writing.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” Some of these included a) contact the writer b) contact the editor c) write a letter to the editor in response. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media.

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Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. If you’re like most people, you probably have a limited understanding of what some of these terms mean, and even less of an understanding of the real-world applications of these technologies. Cut through the clutter with creative corporate writing.]. How are you talking about new technology, PR Daily readers?

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?

The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?

4 basic—but absolutely paramount—writing reminders

PR Daily

The amount of overwrought, boring, long-winded, clunky and just plain lousy writing in this world is astounding. To be fair, writing well is a daily mental grind that requires endless amounts of creativity and discipline. Write a spicy headline. If you tend to write bland, shrimpy or wimpy headlines, use tools and technology in your favor. FREE GUIDE: 10 ways to improve your writing today ]. Write a spicy lead.

The Well Written Press Release #8: Write Multiple Versions

ISEBOX

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. An example of this would be a major technology innovator launching a new line of devices. Another way to look at writing for multiple personas is to imagine you have a personal story.

6 ways artificial intelligence is transforming writing

PR Daily

Are we going to see computers writing the next Great American Novel? Over the last decade or so, though, AI (artificial intelligence) has become increasingly sophisticated, and it’s influencing the world of writing in a number of interesting ways. Here are six ways AI is changing the face of writing—and reading: No. You might be wondering by this point if AI can be used to actually write. How do you think AI is changing writing?

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. In today’s mobile, mixed-media reality, we depend on internal blogs, community forums, and social media. Truly great employee communication still requires creativity and a human touch. Technology should be used to humanize and scale our communication, not to automate it. With the rise of technology like AI, the temptation to automate employee communication is high.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.

4 methods to jolt communications creativity

PR Daily

Where do you turn when the creative muse is nowhere to be found? In 1926, psychologist Graham Wallas outlined the basic creative process in four general stages: 1. Preparation: loading up your mind to be creative. Let’s look at four idea generating techniques that can spark fresh concepts and make your creativity flourish: 1. Consider social media and writing headlines. What do they write about? Staying within a bubble limits creativity.

Keys to writing the best headline ever

PR Daily

As chief honcho of its cultishly popular AdFreak blog, Which covers all things digital advertising and creative. Griner’s topic, “How to Write Content Without Selling Your Soul,” was a bit misleading, but not in a bad way. We all suck at writing headlines. Most importantly, Griner asked, “Would I click on the headline if I didn’t write it?”. Janice Cuban is principal of Janice Cuban Creative , specializing in content marketing for B2B, B2C and small businesses.

The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019

Sword and the Script

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS.

How to write a public relations plan in 10 steps

Stephen Waddington

A blog post about writing a public relations plan. Tools such as SWOT (strengths, weaknesses, opportunities and threats) and PESTLE (political, economic, social, technology, legal and environmental) analysis are useful to help define a micro or macro environment. #5 7 Creative. I’ve already set out many of the skills required to execute a modern public relations campaign including data science, planning, measurement, insights and creative.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us. Not long after that I started this blog and began writing. Committing to blogging has been one of the best decisions I’ve made in my career.

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face.

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5 Tips to Cure Writer’s Block

The Hoffman Agency

Anyone who writes has faced it, some just once in a while — * cough cough * Stephen King * cough cough * — while others seem to be constantly living it — looking at you, George R. Video: George Martin asks Stephen King how he writes so much. Ask yourself why you can’t write.

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways.

Storytelling, Public Relations and Technology – Showing our Families the Ropes

The Hoffman Agency

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione.

How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. Doing this will help you maintain focus over time, but also help you to be more successful in your blogging efforts.

20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Craig isn’t really an ad tech reporter, but he does write a lot about ad fraud and misinformation, both key concerns of the industry.

Marketers don’t be fooled – blogging still isn’t dead – the proof

Norton's Notes

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was a powerful tool in the right hands. The meteoric rise of the blog began in the early 2000’s. Blogging has spawned a wealth of new forms of media and even apps.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds.

4 Ways to “Automate” Good Design with Canva

Shift Communications

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. If you have no images at all, get creative. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image. Think of these images as more similar to in-depth types of writing.

Beginner’s Guide to Blogging 8/10: The Baldwin Approach to Headlines

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

This is post 1 of our 5-part #CreativePR blog series. CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. ’ This train of thought is a highly creative process.

How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. Doing this will help you maintain focus over time, but also help you to be more successful in your blogging efforts.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Muck Rack also deserves a mention – while it doesn’t have the list generation capabilities of Cision, it finds journalist’s information and ties it to their Twitter, offering real-time information on what that specific journalist is writing and talking about on social media. Crenshaw Communications PR Fish Bowl public relations automation technology PR

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Most of these ideas are good substance for blog posts and social media. Take notes in the sessions, and publish recaps on your blog that night or the next day; doing this in the moment – at the show – will help your business stand out. Is your agency bringing creative thinking to the table?

How to pitch yourself as a guest blogger

Public Relations Sydney

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. But you don’t have to have your own blog to get involved, you can also consider being a guest writer on someone else’s blog. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

To learn more, visit our blog. In a blog post, Twitter wrote : Labels will appear in your set display language and may link to curated content and official public health information or the Twitter Rules.

Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?

9 fantastic holiday gifts for PR pros

PR Daily

A blog editorial calendar. Instead of another tchotchke that might get relegated to the corner of the cubicle or in the back of a drawer, give your PR pro an editorial calendar for his or her blog. The calendar, which can also function as a planner and strategic map, can help plot out major blog posts and campaigns on either a personal or organizational blog. Games to get creative juices flowing.

8 all-too-familiar PR blunders—and ways to avoid them

PR Daily

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch or the two-line pitch that will capture a journalist’s attention. Still, the best campaigns are fueled by creativity, yet informed by research. Data can be an enormous asset to even the most creative campaign. We see this too often in technology PR. A version of this post first appeared on the ImPRessions blog.

Happy Birthday World Wide Web

PR in High Definition

Blogging wasn’t really a thing – I’d seen Geocities, but those backgrounds … Google maps didn’t exist; my life in London relied on a cheap A-Z map with post-it notes marking night bus locations. Ultimately, the web is a mirror for humanity; even if we invent ‘proper’ AI, it will reflect human biases and weaknesses – as well as our strengths, creativity and positivity. Blog communications happy birthday technology world wide web www

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