Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. The Beginning. At Hoffman, I’m finding that balance.

Storytelling 36

Storytelling Community Industry Transportation 36

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Here are a few of the topics/questions that Julia and the #PRStudChat community will discuss: Q1: Writing skills are crucial for any PR pro. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand. No two bags could look alike.

Storytelling 66

Storytelling B2B Trends Examples 66

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. But any AI tool requires human oversight, and the cost of a mistake is very high. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

The Hoffman Agency

JULY 8, 2019

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Hoyt Organization

SEPTEMBER 8, 2023

It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics. This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. This provides PR professionals with real-time insights.

Publicity 100

Publicity Ethics Analysis Data 100

PR Conversations

APRIL 27, 2017

It has taken rather a while to unpack all the boxes, redecorate and invite you round for a house blog-warming party chez PR Conversations*. During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog. We are about being innovative, imaginative and influential.

Blogging 58

Blogging Writing Pitching Storytelling 58

Landis PR

FEBRUARY 7, 2023

Passion is a powerful trait, and it doesn’t require expertise; it fuels creativity and resiliency. As public relations practitioners, we are often tasked with creating media releases, blog posts, pitches, social media programs and much more, all with tight deadlines. Photos courtesy of Pixabay The post Passion Communicates.

Communications 52

Communications Storytelling Creativity Social Media 52

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. After graduating, I realized several things in my life were missing, like collaboration and challenge in conjunction with storytelling, two things that were waiting for me at The Hoffman Agency.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Episodic Content . Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. This could be a great way for storytellers to communicate their messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Hoffman Agency

MARCH 14, 2023

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. To complete the story, the storyteller needs to be attentive and patient while also being logical and efficient.

Storytelling 36

Storytelling Internal International Industry 36

Cision

DECEMBER 14, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Cision

SEPTEMBER 14, 2015

Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.” At just 11 years old, Malala began writing blog posts under a pseudonym about the unjust rule of the Taliban preventing girls and women from obtaining an education.

Data 120

Data Case Study Storytelling Conference 120

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

The Hoffman Agency

MARCH 18, 2022

I am captivated by storytelling’s power to elevate the everyday and make academia accessible. When people ask why I study public relations, nutrition and nursing, I tell the story of an oncological researcher; I would write to him and explain that he is my life muse, but he may not like the reason.

Storytelling 36

Storytelling Creativity Study Internal 36

Doctor Spin

FEBRUARY 15, 2024

Please support my PR blog by sharing it with other communication professionals. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. Join the resistance!

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Write the book on it. This type of creative, highly effective activity makes a splash. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. I have learnt more about critical thinking, collaboration, creativity and communication in the last three months than I did in three years of college. By Avni Gupta, Intern. Absolutely!

Agency 68

Agency Internal International Storytelling 68

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. Put on Your Storyteller Hat. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Put on that creative storyteller hat and let ‘er rip.

Pitching 100

Pitching Real Estate Banking How To 100

Communications Conversations

OCTOBER 13, 2015

I blogged about it earlier this year. With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? 2: What about producing your own interview series live from volunteer events?

Corporate 60

Corporate Creativity Employee Instagram 60

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. As a PR professional, you’re writing press releases and you’re behind building the brand’s messaging. Problem solving. PR involves a lot of problem solving.

Pitching 68

Pitching Storytelling Analytics Writing 68

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98