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Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. Use those 15 minutes as a creative pick-me-up, not an assignment.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.


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Practicing Creativity

The Hoffman Agency

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. And with that, the agency has helped me to become a better storyteller. By Jennifer Yoder, Account Coordinator.

William Faulkner on writing from the heart

Doctor Spin

He writes not of love but of lust, of defeats in which nobody loses anything of value, and victories without hope and worst of all, without pity or compassion. He writes not of the heart but of the glands. Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations.

6 steps to streamline your writing process

PR Daily

There’s no secret formula for great writing. Before typing anything, spend at least 10 minutes thinking about the topic you want to cover—and what you hope to accomplish through blogging. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

The Craft of Creative Writing


The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. The key is to find an outside reader that you trust with your writing.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

Will robots automate writing?

PR Daily

This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing?

Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Images: BiblioArchives / LibraryArchives , Dennis Jarvis , Joanna Penn ( Creative Commons ).

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Their advances aside, AI and ML are still far from writing with personality. We probably won’t see AI and ML take over the creative arts soon. In Harvard Business Review’s excellent post “Why AI can’t write this article (yet),” the author cites Roger Schank, a researcher and professor, who believes that a computer should be able to identify the plot of “Romeo and Juliet” after watching “West Side Story.”. A version of this post first appeared on the Pro Writing Aid blog.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.

6 storytelling and PR lessons from Stan Lee

PR Daily

He is being remembered by many for his creativity, his contribution to comics and storytelling, and his unique brand of salesmanship that made Marvel a behemoth. FREE GUIDE: 10 ways to improve your writing today ]. Here are some lessons from this maverick storyteller that writers and brand managers can take to heart as they write their own adventures: 1. Good storytelling is about increasing and then releasing tension.

The Art of Effective Storytelling and its Role in PR

Critical Mention

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. In the Global Communications Report 2017, released by the University of Southern California’s Center for Public Relations, the three top trends are digital storytelling, social listening and social purpose.

Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. But as PR increasingly manages owned media properties like blogs, we should be taking a page — taking a visual doesn’t exactly have the same ring to it — from professional publishers. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

11 creative ways to pump up your content marketing game

PR Daily

RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.]. Compile these into a “top 10” blog post (adding an introduction, conclusion and your own commentary) and share it with your online followers. Create a blog post that details your predictions and share the link on your social media channels. Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day?

Pirates, Data and Storytelling

The Hoffman Agency

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911. So, if Emilio never travelled, how could he write stories so compelling and descriptions so true it transported you right into faraway lands?

4 reasons blogs succeed—and how yours can, too

PR Daily

Blogging has become fundamental to the success of businesses, organizations and individuals. Small businesses employing blogs report a 126 percent increase in leads, search engines index 434 percent more pages for websites with blogs, and companies that blog receive 97 percent more inbound traffic from outside links. Those are the success stories; creative and sustained efforts have built their success. Visitors won’t read your blog solely because it exists.

Rethinking Ogilvy's 10 tips to writing

PR Daily

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” And: “To get action from busy people, your writing must cut to the heart of the matter. I also found shards of wisdom such as this one on the value of reading: “Most people who write well read a lot.

7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Are you looking for good photos for your brand’s blog or social media posts? PRNEWS Blog.

Don’t be a #PRFail: 5 common pitch fumbles to avoid

PR Daily

Though bad writing can reflect poorly on the company or client you represent, it ultimately damages your reputation and credibility. You don’t have to be ultra-creative. You don’t need to write the whole story. Before you write, take a step back and reset.

Infographic: 65 fresh blogging ideas

PR Daily

A blog is a bit like a steam train. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. If you’re feeling stuck or creatively tapped out, try crafting posts that are: Useful , such as how-tos, explainers, case studies or an “ultimate guide to solving <insert relevant industry problem> ”. Read the rest of the infographic for more fresh blogging ideas.

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Each requires different writing styles, though all feature the elements of persuasion. Writing for SEO is standard PR practice.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Several brands and companies are celebrating April Fools’ Day by launching new gag campaigns and promotions, signaling a return of humor in messaging and storytelling that was largely absent last year during the height of the pandemic.

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Adapting Strategies for Effective Storytelling in the Social Media Era


With many traditional PR practices becoming out-of-date or even obsolete, taking a closer look at how storytellers can effectively pitch and communicate their messages in the social media era is Michael Ehrlich, Director of adidas Public Relations, in our recent Q&A with him: Can you share more with us about your PR position at adidas and some of the areas you are involved in on the sports and entertainment side of the brand?

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. A blog-eat-blog world .

Should your brand speak up during a global crisis?

PR Daily

Even if you don’t get any interest from editors, sharing your tips on your blog and social media can still go a long way. Get creative but be honest with yourself about the value you can really bring to the table.

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Drive Blog Traffic With These 4 Content Marketing Tools


After all, everyone’s blogging, so how can you stand out? It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Want to master multimedia storytelling? LinkedIn Blog Posts.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

To learn more, visit our blog. In a blog post, Twitter wrote : Labels will appear in your set display language and may link to curated content and official public health information or the Twitter Rules.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

From repurposing Thanksgiving leftovers to building homes from scratch, from addressing children’s health issues to celebrating older people’s enduring vitality, communicators stretched their creative muscles to develop memorable brand experiences for their respective audiences.

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Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

In a blog post , Merriam-Webster wrote: This has been a year unlike any other (the word unprecedented also had a significant spike in March), and pandemic is the word that has connected the worldwide medical emergency to the political response and to our personal experience of it all.

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‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

In a company blog post , Hyder wrote: As we enter a new year, we must continue to go forward with agility, creativity and a beginner’s mind—and that includes how we cultivate our culture.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

In a blog post, Nintendo wrote : While our services and products are generally for personal use only, we understand there may be situations in which businesses and organizations would like to use or reference the Game in relation to their business.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism.

How to use TikTok in your content strategy and prove ROI

PR Daily

RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. Aron Tzimas is the chief creative officer for Knotch. .

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

In a blog post , the company wrote: The truth is that the Periscope app is in an unsustainable maintenance-mode state, and has been for a while.

Storytelling, Public Relations and Technology – Showing our Families the Ropes

The Hoffman Agency

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione.

Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts

PR Daily

In a blog post , Dunkin’ wrote: You may be wondering how that eye-catching purple color came to be. We’re living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Also: McKinsey & Co.

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