PR Daily

NOVEMBER 5, 2019

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. Use those 15 minutes as a creative pick-me-up, not an assignment.

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Creativity Writing Radio Banking 101

PR Daily

NOVEMBER 11, 2020

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

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The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. And with that, the agency has helped me to become a better storyteller. By Jennifer Yoder, Account Coordinator.

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Creativity Agency Storytelling Journalism 46

Doctor Spin

MAY 21, 2020

He writes not of love but of lust, of defeats in which nobody loses anything of value, and victories without hope and worst of all, without pity or compassion. He writes not of the heart but of the glands. Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations.

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Writing Corporate Social Media Creativity 82

PR Daily

MARCH 16, 2020

There’s no secret formula for great writing. Before typing anything, spend at least 10 minutes thinking about the topic you want to cover—and what you hope to accomplish through blogging. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

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Writing Data Study Creativity 161

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. The key is to find an outside reader that you trust with your writing.

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Creativity Writing Skype Travel 60

PR Daily

JULY 10, 2019

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

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Storytelling Data Data-Driven PR Analytics 123

PR Expanded

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes.

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Nonprofit Storytelling Instagram YouTube 203

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

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Blogging Radio Exercises Newspapers 153

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

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PR Daily

SEPTEMBER 5, 2015

This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing?

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Writing Web Storytelling Interviews 131

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Images: BiblioArchives / LibraryArchives , Dennis Jarvis , Joanna Penn ( Creative Commons ).

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Storytelling Viral Case Study YouTube 247

PR Daily

JANUARY 30, 2019

Their advances aside, AI and ML are still far from writing with personality. We probably won’t see AI and ML take over the creative arts soon. In Harvard Business Review’s excellent post “Why AI can’t write this article (yet),” the author cites Roger Schank, a researcher and professor, who believes that a computer should be able to identify the plot of “Romeo and Juliet” after watching “West Side Story.”. A version of this post first appeared on the Pro Writing Aid blog.

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Storytelling Software Big Data Engineering 128

PR Daily

JANUARY 28, 2015

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.

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Corporate Blogging Chemicals Case Study 131

PR Daily

NOVEMBER 12, 2018

He is being remembered by many for his creativity, his contribution to comics and storytelling, and his unique brand of salesmanship that made Marvel a behemoth. FREE GUIDE: 10 ways to improve your writing today ]. Here are some lessons from this maverick storyteller that writers and brand managers can take to heart as they write their own adventures: 1. Good storytelling is about increasing and then releasing tension.

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Storytelling Film Print Study 123

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. In the Global Communications Report 2017, released by the University of Southern California’s Center for Public Relations, the three top trends are digital storytelling, social listening and social purpose.

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Storytelling B2B Brand Branding 83

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. But as PR increasingly manages owned media properties like blogs, we should be taking a page — taking a visual doesn’t exactly have the same ring to it — from professional publishers. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

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Storytelling Sports B2B Software 110

PR Daily

JUNE 26, 2017

RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.]. Compile these into a “top 10” blog post (adding an introduction, conclusion and your own commentary) and share it with your online followers. Create a blog post that details your predictions and share the link on your social media channels. Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day?

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Creativity Content Marketing Instagram Blogging 102

The Hoffman Agency

JULY 8, 2019

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911. So, if Emilio never travelled, how could he write stories so compelling and descriptions so true it transported you right into faraway lands?

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Storytelling Data Travel Transportation 28

PR Daily

JULY 10, 2017

Blogging has become fundamental to the success of businesses, organizations and individuals. Small businesses employing blogs report a 126 percent increase in leads, search engines index 434 percent more pages for websites with blogs, and companies that blog receive 97 percent more inbound traffic from outside links. Those are the success stories; creative and sustained efforts have built their success. Visitors won’t read your blog solely because it exists.

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Blogging Engineering Writing Pitching 95

PR Daily

JANUARY 13, 2016

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” And: “To get action from busy people, your writing must cut to the heart of the matter. I also found shards of wisdom such as this one on the value of reading: “Most people who write well read a lot.

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Writing SEO Mobile Employee 96

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Are you looking for good photos for your brand’s blog or social media posts? PRNEWS Blog.

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Blogging Resources Ethics Guidelines 70

PR Daily

NOVEMBER 10, 2020

Though bad writing can reflect poorly on the company or client you represent, it ultimately damages your reputation and credibility. You don’t have to be ultra-creative. You don’t need to write the whole story. Before you write, take a step back and reset.

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Pitching Newspapers Sports SEO 167

PR Daily

NOVEMBER 7, 2019

A blog is a bit like a steam train. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. If you’re feeling stuck or creatively tapped out, try crafting posts that are: Useful , such as how-tos, explainers, case studies or an “ultimate guide to solving <insert relevant industry problem> ”. Read the rest of the infographic for more fresh blogging ideas.

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Infographics Blogging Training Case Study 99

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Each requires different writing styles, though all feature the elements of persuasion. Writing for SEO is standard PR practice.

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Pitching Creativity Software SEO 138

PR Daily

APRIL 1, 2021

Several brands and companies are celebrating April Fools’ Day by launching new gag campaigns and promotions, signaling a return of humor in messaging and storytelling that was largely absent last year during the height of the pandemic.

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Brand Branding Tourism Viral 113

PRSay

AUGUST 12, 2016

With many traditional PR practices becoming out-of-date or even obsolete, taking a closer look at how storytellers can effectively pitch and communicate their messages in the social media era is Michael Ehrlich, Director of adidas Public Relations, in our recent Q&A with him: Can you share more with us about your PR position at adidas and some of the areas you are involved in on the sports and entertainment side of the brand?

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Storytelling Social Media Strategy Pitching 93

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. A blog-eat-blog world .

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Case Study B2B Pitching SEO 199

PR Daily

APRIL 17, 2020

Even if you don’t get any interest from editors, sharing your tips on your blog and social media can still go a long way. Get creative but be honest with yourself about the value you can really bring to the table.

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Crisis Brand Branding Exercises 168

Cision

MAY 7, 2015

After all, everyone’s blogging, so how can you stand out? It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Want to master multimedia storytelling? LinkedIn Blog Posts.

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Content Marketing Tools Blogging eBook 227

PR Daily

MARCH 2, 2021

To learn more, visit our blog. In a blog post, Twitter wrote : Labels will appear in your set display language and may link to curated content and official public health information or the Twitter Rules.

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Instagram Twitter Enterprise B2B 102

PR Daily

JUNE 10, 2020

From repurposing Thanksgiving leftovers to building homes from scratch, from addressing children’s health issues to celebrating older people’s enduring vitality, communicators stretched their creative muscles to develop memorable brand experiences for their respective audiences.

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Groups Public Affairs Marketing Radio 138

PR Daily

NOVEMBER 30, 2020

In a blog post , Merriam-Webster wrote: This has been a year unlike any other (the word unprecedented also had a significant spike in March), and pandemic is the word that has connected the worldwide medical emergency to the political response and to our personal experience of it all.

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Retail Employee Mobile Consumer 130

PR Daily

FEBRUARY 10, 2021

In a company blog post , Hyder wrote: As we enter a new year, we must continue to go forward with agility, creativity and a beginner’s mind—and that includes how we cultivate our culture.

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Company Travel Survey Viral 110

PR Daily

NOVEMBER 20, 2020

In a blog post, Nintendo wrote : While our services and products are generally for personal use only, we understand there may be situations in which businesses and organizations would like to use or reference the Game in relation to their business.

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YouTube Telecommunications Marketing Pinterest 121

PR Daily

AUGUST 25, 2020

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism.

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Pitching YouTube Employee Report 135

PR Daily

APRIL 12, 2021

RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. Aron Tzimas is the chief creative officer for Knotch. .

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Strategy How To YouTube Measurement 155

PR Daily

DECEMBER 16, 2020

In a blog post , the company wrote: The truth is that the Periscope app is in an unsustainable maintenance-mode state, and has been for a while.

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Banking Video Tools Twitter 98

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione.

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Technology Exercises Interviews Storytelling 30

PR Daily

DECEMBER 4, 2020

In a blog post , Dunkin’ wrote: You may be wondering how that eye-catching purple color came to be. We’re living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Also: McKinsey & Co.

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Film Employee Airlines Viral 93