5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

Storytelling 36

Storytelling Community Industry Transportation 36

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Performance Storytelling integrates both analytics and creativity.

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Conference Storytelling Data Measurement 225

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

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Publicity Brand Branding Storytelling 256

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. As technology continues to evolve, we can expect more advanced AR features that blur the line between reality and digital content.

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Video Social Media Media YouTube 118

Onclusive

MARCH 8, 2018

Wendy provided a few wake-up stats for PR professionals about AI: 45% of paid activities could be automated by adapting currently demonstrated technologies. of annual revenue spent by PR firms on technology vs. 5.2% AI can help power our productivity in these more creative capacities. McKinsey & Company). $2 Meanwhile, 1.9%

Case Study 170

Case Study Engineering Measurement Big Data 170

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics.

Publicity 100

Publicity Ethics Analysis Data 100

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? She went on to work at a number of leading technology firms and one of the top global PR agencies.

Radio 170

Radio How To Community Storytelling 170

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. What started as a simple blog, soon became a movement. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

Stephen Waddington

JANUARY 27, 2021

Technology, finance and healthcare are doing really well and that won’t change any time soon, in fact, as the fourth industrial revolution has been accelerated by COVID-19, we’ll likely see these areas continue to rise,” said Rohan Shah, managing director and co-founder, Reuben Sinclair. It’s tough for entry level Jobseekers.

Marketing 140

Marketing Travel Storytelling Healthcare 140

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. As someone who believes in the power of storytelling, this platform is high on my radar. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of.

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Social Media Technology Pinterest How To 120

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. You cannot be complacent.

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Creativity Trends Agency Technology 150

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. The technology in this story was a design application. Want more blogs like this? lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Please support my PR blog by sharing it with other communication professionals.

Communications 52

Communications eBook System Corporate 52

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Storytelling success stories. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

The Hoffman Agency

MARCH 14, 2023

Though I learned about storytelling throughout four years at college while pursuing a public relations degree, the internship dramatically impacted my perspective of storytelling. To complete the story, the storyteller needs to be attentive and patient while also being logical and efficient.

Storytelling 36

Storytelling Internal International Industry 36

Contently - Strategy

NOVEMBER 19, 2020

The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year. This innovation is less technological and more creative. There was one exception: In April, I attended a Zoom-based gameshow thrown by my creative partner, Shane Snow.

Trends 130

Trends LinkedIn Video B2B 130

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. Constance Falourd, Account Director, France.

B2B 36

B2B Tourism Creativity Technology 36

The Hoffman Agency

MARCH 23, 2021

Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy. It takes a team of dedicated communicators to create strategic plans, craft creative messages, set goals and objectives, and execute ideas.

Storytelling 69

Storytelling Crisis Management Internal International 69

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. The reality is storytelling is definitely not a craft that AI can do just yet. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Statistics about content marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. Put on Your Storyteller Hat. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Put on that creative storyteller hat and let ‘er rip.

Pitching 100

Pitching Real Estate Banking How To 100

The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story.

Storytelling 69

Storytelling Internal International Instagram 69

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

Solo PR Pro

DECEMBER 27, 2022

The first place awards are for Best Topic Based Blog for client Good Earth Plant Company, and in the Daily/Online Print division, Best Sportswriting for NYFights.com and Best Column for the San Diego Transcript. Phyllis Weiss , president, Weiss Communications, Inc. Phyllis Weiss , president, Weiss Communications, Inc. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

The Hoffman Agency

MARCH 18, 2022

At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. When I heard The Hoffman Agency present on leveraging storytelling to elevate technology clients, I felt that I had finally had my direction.

Storytelling 36

Storytelling Creativity Study Internal 36

Cision

AUGUST 11, 2016

Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. TopRank Marketing Blog. “It’s HubSpot Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

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Brand Branding Reddit B2B 196

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

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Meeting Ethics Storytelling Publicity 98

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. There are times when you need to be creative to come up with solutions to different challenges. Adaptability.

Pitching 68

Pitching Storytelling Analytics Writing 68