Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Stephen Waddington

JULY 14, 2019

My wife edits almost every word published on my blog. It’s a critical part of the creative process. As I write this I can hear his exasperation at my lack of English language education. Editing and sub-editing have been a casualty of the shift from print to online. Finally it simplifies the structure of your writing.

Construction 83

Construction Policies Print Software 83

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Focus on creative, unique stories from which others can learn. I like to write about new campaigns before they break so that the info is still fresh.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Norton's Notes

APRIL 22, 2016

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog.

Blogging 28

Blogging Retail Trends Product Launch 28

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Think of the cost of gas traveling for interviews, new work clothes and printing costs.

Print 71

Print Resources Technology Interviews 71

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. When she’s not writing you can find her at music festivals, hiking or snowboarding. Influencer marketing. Your time is now!

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

Presspage

NOVEMBER 20, 2018

It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either. They no longer assign or write the same old press releases to send to the same media outlets. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60

Brand Branding Journalism Product Launch 60

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

APRIL 19, 2016

A 20-minute call with a print reporter still might yield just one or two quotes in the final story. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Reporters ask good questions. Employ audience saturation.

Media Relations 60

Media Relations Media Interviews Pitching 60

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Is your PR agency bring creative ideas to the table?

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

MARCH 16, 2020

A few things… you all told me what you love/want to see more of on my blog and Instagram and it left me SO inspired!! It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. Full review on the blog v soon ? View this post on Instagram.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Sorry I’ve been a little quiet this week, it’s been a busy one A few things… you all told me what you love/want to see more of on my blog and Instagram and it left me SO inspired!! It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content.

Fashion 62

Fashion Instagram Travel Trends 62

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. ” But creative passion can appear out of the blue!

Community 40

Community Facebook Writing Local 40

Waxing UnLyrical

MARCH 16, 2016

For one thing, everyone involved was smart, creative and focused on the task at hand. I’m writing a mystery novel and will attend a mystery writer’s conference later this year. Afterward, send a thank you, comment on their blog or write a tweet encouraging others to view their website or social media site.

Conference 40

Conference Meeting Groups Newspapers 40

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 50

Google Hotels eBook Fashion 50

Bad Pitch Blog

MARCH 13, 2009

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. His Logic + Emotion blog provides insight into marketing, design and visual thinking. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Get the picture?

Print 40

Print Pitching Writing Creativity 40

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. How blogging fits into a content marketing strategy. Writing tips to help you make the most of the only thing people really read. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Shaping your brand's reputation. Mobile: Smartphones and Tablets.

Training 45

Training LinkedIn Marketing Pinterest 45

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. “Why on Earth are our website visitors so darn obsessed with one of our employee’s old blog posts? Cover photo by Jerry Silfwer ( Prints / Instagram ). Make a list of survey questions. ” No, I’m joking.

How To 52

How To Hotels Survey Employee 52

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 15, 2018

Creative Commons CC0. Navy print and broadcast journalist and Philadelphia native, he is a lifelong student of writing and connecting with audiences by practically any means at his disposal. He also serves as Guest Editor for Shonali Burke’s WUL blog. Image: Jason Rosewell via Unsplash. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. What is your favourite occupation in PR? Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. I had a great time chatting with Chris Yandle and PRSA members on our recent podcast.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Bad Pitch Blog

DECEMBER 31, 2006

But the Bad Pitch blog tries to provide timely, relevant content. Write Less: Write what you want to say, then (to roughly quote Pulp Fiction) take your blow torch, pliers and get medieval on it. But a phone call, hand-written note and print copy of your favorite read can also work wonders every once and awhile.

Pitching 40

Pitching Print Media Relations Writing 40

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Be creative when live-tweeting from the event. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Buzzstream

NOVEMBER 7, 2017

As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward.

Fashion 48

Fashion Pitching Tools Resources 48

Stuart Bruce

JUNE 24, 2015

PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them.

Blogging 60

Blogging How To Social Media Community 60