Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. And he did beautifully.

Media 97

Media Sports Agriculture Pitching 97

PR in High Definition

FEBRUARY 27, 2023

It is being touted as a technology with the potential to change our lives – for better, or worse. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease. This technology can quickly flag negative comments or reviews and provide insights into sentiment and key topics.’’

Industry 62

Industry Communications Technology Reputation 62

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom. A key component of stellar media relations is knowing what stories to pitch and to whom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 134

Instagram Technology Resources Employee 134

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 102

Publicity Ethics Analysis Data 102

5W PR

SEPTEMBER 18, 2018

At the same time, the need for education and clever promotion has never been more pertinent, with emerging cryptocurrency firms demanding nuanced communications strategies in a way traditional technology firms and products have never had to do. Some have never worked for a company before. Read your audience. The time is now.

Education 166

Education Government Agency Technology 166

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. A simple way to do this is to request an interview for a corporate blog. Is your PR agency bringing creative ideas to the table?

B2B 60

B2B Blogging How To Media 60

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. You cannot be complacent.

Creativity 150

Creativity Trends Agency Technology 150

Stephen Waddington

JANUARY 27, 2021

Technology, finance and healthcare are doing really well and that won’t change any time soon, in fact, as the fourth industrial revolution has been accelerated by COVID-19, we’ll likely see these areas continue to rise,” said Rohan Shah, managing director and co-founder, Reuben Sinclair. It’s tough for entry level Jobseekers.

Marketing 140

Marketing Travel Storytelling Healthcare 140

5W PR

DECEMBER 4, 2018

The indisputable dominance of technology and the radical transformation it’s had on the way we live, work, socialize and relax appears to be at an all-time high. Nikki Parker, Vice President of Technology, Corporate, and Crisis, knows this all too well. For a growing number of industries, it’s not a matter of if — it’s when.

How To 74

How To Technology Pitching Agency 74

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. The tips below highlight some key areas to consider when pitching as a guest blogger.

Pitching 40

Pitching How To eBook Blogging 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”.

Survey 101

Survey Report Media B2B 101

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. She went on to work at a number of leading technology firms and one of the top global PR agencies.

Radio 170

Radio How To Community Storytelling 170

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. How is technology being used in public relations?

Interviews 97

Interviews Publicity Technology Social Media 97

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 113

Marketing Pitching Survey Study 113

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. Read the full interview below! What inspired you to get into PR?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. With new technology and platforms popping up every day, there are a ton of distribution tactics to choose from. Set up an RSS feed for your press releases, a blog subscription form or an email newsletter.

Internal 120

Internal International Customer Service Pitching 120

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86

5W PR

MARCH 16, 2019

When you’re sending out pitches to journalists, it’s important that your pitch is accurate and error-free. There are times when you need to be creative to come up with solutions to different challenges. PR is a constantly evolving and industry, involving changes in technology, PR tactics and approaches, and trends.

Pitching 68

Pitching Storytelling Analytics Writing 68

Landis PR

JANUARY 9, 2023

They can be used to automate routine tasks and allow PR professionals to focus on more high-level strategy and creative work. Media outreach: AI could be used to identify and target relevant media outlets and journalists, and even help to craft personalized pitches. Landis: Do you have any stats or data to support this blog post?

Ethics 52

Ethics System Crisis Management Data 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. in order to make early morning workouts and then 8 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Is the news desk still prevalent in newsrooms?

Strategy 52

Strategy Interviews Pitching Energy 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 40

Blogging Strategy How To Writing 40