Remove Blogging Remove Creativity Remove Marketing Remove Writing

How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.

Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Just ask any communicator or marketer. Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

Practicing Creativity

The Hoffman Agency

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. You become hyperaware of writing styles and learn how create your own.

6 steps to streamline your writing process

PR Daily

There’s no secret formula for great writing. Before typing anything, spend at least 10 minutes thinking about the topic you want to cover—and what you hope to accomplish through blogging. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

William Faulkner on writing from the heart

Doctor Spin

He writes not of love but of lust, of defeats in which nobody loses anything of value, and victories without hope and worst of all, without pity or compassion. He writes not of the heart but of the glands. Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production.

5 Tips to spark creativity and improve writing

Media Bullseye

Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. With the prevalence of content marketing, blogging, and social media posting, PR professionals and communicators are expected to generate interesting content from a fresh perspective to drive traffic to their organization’s site and build stronger relationships with a growing audience.

5 writing tips for marketers

PR Daily

The purpose of any marketing activity is to get someone to take action. To that end, Ann Handley, head of content at MarketingProfs , offers this advice: “Be a writer first and marketer second.”. Too many times, marketers tout their products and services—chock-full of jargon and industry terms that most people have no clue about—in an attempt to “sell” the user. Cut through the clutter with creative corporate writing.].

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!

10 creative ways to optimise your B2B content

Doctor Spin

Inbound marketing and B2B content publishing is giving brands lots of control. It’s common dismiss blogging as a bygone phenomenon. And in terms of how everyone used to have a blog, they’re not wrong. If nothing else, to earn the blog article the respect it deserves.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?

In your writing, focus on the ‘you,’ not the ‘I’

PR Daily

RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ]. Why angle your writing? My previous blog post said …. The post In your writing, focus on the ‘you,’ not the ‘I’ appeared first on PR Daily.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

5 tips to ignite creativity

PR Daily

If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. If you’re stuck in a 500-word, five-bullet blog post rut, consider creating: A how-to guide. For inspiration, check out the Travel Channel blog, which features a lovely mix of topics and formats. Try co-authoring an article or swapping guest posts on your respective blogs.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production.

The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? 2) Think creatively: guerilla recruiting tactics.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?

9 steps to better, more effective content writing

PR Daily

Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you’re writing for. It’s the best way to maintain a coherent mix of monthly themes and avoid writing about the same material repeatedly.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production.

Unrestricted creative thinking in an ever more restricted world

PR in High Definition

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Granted, it’s not quite the same as a brainstorm in the boardroom with frisbees and jelly beans but there are many ways to creatively get around your current challenges – whether work, or life in general. Brainstorming can be a brilliant way to boost creativity.

The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019

Sword and the Script

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 6) How Long Should a Blog Post be in 2019? hours to write.

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. Repurpose your organization’s blog posts. the agency’s blog.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.

6 unconventional ways communicators can fuel creativity

PR Daily

If you write, it’s an epic, daily struggle to keep pumping out fresh ideas. Amid a steady stream of bland assignments, finicky readers (and executives) and the constant search for inspiration, what’s the best way to keep the creative wick lit? Here are six outside-the-box ways to spark the creative pistons and get the mental wheels turning: 1. Pick a project, watch a how-to video, and rejuvenate your creativity. ( If you’re feeling creatively dry or depleted, let C.S.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline? Matt Kovacs is the president of California-based Blaze PR , which specializes in integrated PR, marketing, influencer and social media strategies. Featured Media Relations Writing & Editing

The secret to writing successful content

PR Daily

Because marketing content for general readers should aim for a Flesch-Kincaid writing level between grades 7–9, many of those fancy multisyllabic words we picked up in college can probably stay nestled between Webster’s covers. People who don’t pay attention to their topic can’t write about it very well, but there are plenty of good observers who don’t know how to convert their notes into compelling reading material. To write well is to think clearly.

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. To improve writing. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good!

Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer.

Creative Ways to Pitch Media During a Pandemic

5W PR

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

4 basic—but absolutely paramount—writing reminders

PR Daily

The amount of overwrought, boring, long-winded, clunky and just plain lousy writing in this world is astounding. To be fair, writing well is a daily mental grind that requires endless amounts of creativity and discipline. Write a spicy headline. If you tend to write bland, shrimpy or wimpy headlines, use tools and technology in your favor. FREE GUIDE: 10 ways to improve your writing today ]. Write a spicy lead. Write from that vantage point.

Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Shift Communications

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. Here are 4 milestones you need to meet before you try to make your creative outlet into a brand, a business, and beyond. Before you can turn your blog into a business, you need an audience. Try to follow the X-factor rule – why is your blog, out of thousands, unique?