Expert insights. Personalized for you.
If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Granted, it’s not quite the same as a brainstorm in the boardroom with frisbees and jelly beans but there are many ways to creatively get around your current challenges – whether work, or life in general. Brainstorming can be a brilliant way to boost creativity. MORE
Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing. MORE
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about? MORE
There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs. MORE
If you write, it’s an epic, daily struggle to keep pumping out fresh ideas. Amid a steady stream of bland assignments, finicky readers (and executives) and the constant search for inspiration, what’s the best way to keep the creative wick lit? Here are six outside-the-box ways to spark the creative pistons and get the mental wheels turning: 1. Pick a project, watch a how-to video, and rejuvenate your creativity. ( If you’re feeling creatively dry or depleted, let C.S. MORE
The amount of overwrought, boring, long-winded, clunky and just plain lousy writing in this world is astounding. To be fair, writing well is a daily mental grind that requires endless amounts of creativity and discipline. Write a spicy headline. If you tend to write bland, shrimpy or wimpy headlines, use tools and technology in your favor. FREE GUIDE: 10 ways to improve your writing today ]. Write a spicy lead. Write from that vantage point. MORE
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about? MORE
There’s no secret formula for great writing. Before typing anything, spend at least 10 minutes thinking about the topic you want to cover—and what you hope to accomplish through blogging. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. MORE
This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting. MORE
RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ]. Why angle your writing? My previous blog post said …. The post In your writing, focus on the ‘you,’ not the ‘I’ appeared first on PR Daily. MORE
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be? MORE
Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. With the prevalence of content marketing, blogging, and social media posting, PR professionals and communicators are expected to generate interesting content from a fresh perspective to drive traffic to their organization’s site and build stronger relationships with a growing audience. MORE
There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 6) How Long Should a Blog Post be in 2019? hours to write. MORE
If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. If you’re stuck in a 500-word, five-bullet blog post rut, consider creating: A how-to guide. For inspiration, check out the Travel Channel blog, which features a lovely mix of topics and formats. Try co-authoring an article or swapping guest posts on your respective blogs. MORE
Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline. MORE
Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline. MORE
The purpose of any marketing activity is to get someone to take action. To that end, Ann Handley, head of content at MarketingProfs , offers this advice: “Be a writer first and marketer second.”. Too many times, marketers tout their products and services—chock-full of jargon and industry terms that most people have no clue about—in an attempt to “sell” the user. Cut through the clutter with creative corporate writing.]. MORE
Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production. MORE
At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? 2) Think creatively: guerilla recruiting tactics. MORE
Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. MORE
Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! MORE
Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production. MORE
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. MORE
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. To improve writing. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good! MORE
Because marketing content for general readers should aim for a Flesch-Kincaid writing level between grades 7–9, many of those fancy multisyllabic words we picked up in college can probably stay nestled between Webster’s covers. People who don’t pay attention to their topic can’t write about it very well, but there are plenty of good observers who don’t know how to convert their notes into compelling reading material. To write well is to think clearly. MORE
Is your love of writing on the ropes? Just ask any communicator or marketer. Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. MORE
Jeff Bullas identified eight main barriers to your content marketing plan: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. Repurpose your organization’s blog posts. the agency’s blog. MORE
Inbound marketing and B2B content publishing is giving brands lots of control. It’s common dismiss blogging as a bygone phenomenon. And in terms of how everyone used to have a blog, they’re not wrong. If nothing else, to earn the blog article the respect it deserves. MORE
Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer. MORE
Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. Here are 4 milestones you need to meet before you try to make your creative outlet into a brand, a business, and beyond. Before you can turn your blog into a business, you need an audience. Try to follow the X-factor rule – why is your blog, out of thousands, unique? MORE
If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news. MORE
Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production. MORE
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. MORE
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. MORE
There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week. MORE
Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you’re writing for. It’s the best way to maintain a coherent mix of monthly themes and avoid writing about the same material repeatedly. MORE
Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. You become hyperaware of writing styles and learn how create your own. MORE
Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production. MORE
He writes not of love but of lust, of defeats in which nobody loses anything of value, and victories without hope and worst of all, without pity or compassion. He writes not of the heart but of the glands. Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. MORE
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. According to research , the more your business blogs, the more visitors you’ll attract to your site … and the more possibilities there are of generating leads and customers. Regular blogging can have a big impact on your business. The topic for this post was “business blogging.” MORE
When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline? Matt Kovacs is the president of California-based Blaze PR , which specializes in integrated PR, marketing, influencer and social media strategies. Featured Media Relations Writing & Editing MORE
Blogging Creativity Marketing Writing PR Daily
MAY 9, 2019
Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.
PR Daily
NOVEMBER 5, 2019
Is your love of writing on the ropes? Just ask any communicator or marketer. Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”.
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PR Daily
NOVEMBER 11, 2020
If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.
The Hoffman Agency
FEBRUARY 16, 2021
Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. You become hyperaware of writing styles and learn how create your own.
PR Daily
MARCH 16, 2020
There’s no secret formula for great writing. Before typing anything, spend at least 10 minutes thinking about the topic you want to cover—and what you hope to accomplish through blogging. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].
Doctor Spin
MAY 21, 2020
He writes not of love but of lust, of defeats in which nobody loses anything of value, and victories without hope and worst of all, without pity or compassion. He writes not of the heart but of the glands. Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations.
Sword and the Script
FEBRUARY 13, 2018
This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.
PR Daily
MAY 8, 2018
Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production.
Media Bullseye
JUNE 8, 2017
Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. With the prevalence of content marketing, blogging, and social media posting, PR professionals and communicators are expected to generate interesting content from a fresh perspective to drive traffic to their organization’s site and build stronger relationships with a growing audience.
PR Daily
JULY 17, 2018
The purpose of any marketing activity is to get someone to take action. To that end, Ann Handley, head of content at MarketingProfs , offers this advice: “Be a writer first and marketer second.”. Too many times, marketers tout their products and services—chock-full of jargon and industry terms that most people have no clue about—in an attempt to “sell” the user. Cut through the clutter with creative corporate writing.].
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Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!
Doctor Spin
FEBRUARY 17, 2020
Inbound marketing and B2B content publishing is giving brands lots of control. It’s common dismiss blogging as a bygone phenomenon. And in terms of how everyone used to have a blog, they’re not wrong. If nothing else, to earn the blog article the respect it deserves.
Shift Communications
OCTOBER 16, 2017
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?
PR Daily
NOVEMBER 25, 2019
RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ]. Why angle your writing? My previous blog post said …. The post In your writing, focus on the ‘you,’ not the ‘I’ appeared first on PR Daily.
Sword and the Script
FEBRUARY 12, 2019
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?
PR Daily
JULY 30, 2018
If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. If you’re stuck in a 500-word, five-bullet blog post rut, consider creating: A how-to guide. For inspiration, check out the Travel Channel blog, which features a lovely mix of topics and formats. Try co-authoring an article or swapping guest posts on your respective blogs.
Shift Communications
NOVEMBER 2, 2015
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.
PR Daily
FEBRUARY 8, 2019
There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production.
Shift Communications
OCTOBER 26, 2015
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.
Sword and the Script
JANUARY 29, 2019
At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? 2) Think creatively: guerilla recruiting tactics.
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production.
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.
Shift Communications
OCTOBER 16, 2017
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?
PR Daily
JANUARY 2, 2019
Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you’re writing for. It’s the best way to maintain a coherent mix of monthly themes and avoid writing about the same material repeatedly.
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). PR professionals must master the art of high-level creative output and professional-level media production.
PR in High Definition
MARCH 26, 2020
If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Granted, it’s not quite the same as a brainstorm in the boardroom with frisbees and jelly beans but there are many ways to creatively get around your current challenges – whether work, or life in general. Brainstorming can be a brilliant way to boost creativity.
Sword and the Script
DECEMBER 31, 2019
There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 6) How Long Should a Blog Post be in 2019? hours to write.
PR Daily
JUNE 26, 2017
Jeff Bullas identified eight main barriers to your content marketing plan: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. Repurpose your organization’s blog posts. the agency’s blog.
PR Daily
JANUARY 28, 2015
There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.
PR Daily
APRIL 24, 2018
If you write, it’s an epic, daily struggle to keep pumping out fresh ideas. Amid a steady stream of bland assignments, finicky readers (and executives) and the constant search for inspiration, what’s the best way to keep the creative wick lit? Here are six outside-the-box ways to spark the creative pistons and get the mental wheels turning: 1. Pick a project, watch a how-to video, and rejuvenate your creativity. ( If you’re feeling creatively dry or depleted, let C.S.
PR Daily
FEBRUARY 13, 2019
When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline? Matt Kovacs is the president of California-based Blaze PR , which specializes in integrated PR, marketing, influencer and social media strategies. Featured Media Relations Writing & Editing
PR Daily
DECEMBER 11, 2018
Because marketing content for general readers should aim for a Flesch-Kincaid writing level between grades 7–9, many of those fancy multisyllabic words we picked up in college can probably stay nestled between Webster’s covers. People who don’t pay attention to their topic can’t write about it very well, but there are plenty of good observers who don’t know how to convert their notes into compelling reading material. To write well is to think clearly.
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. To improve writing. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good!
Communications Conversations
DECEMBER 3, 2014
Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.
Rock the Status Quo
AUGUST 21, 2014
Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer.
5W PR
NOVEMBER 30, 2020
Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.
PR Daily
OCTOBER 30, 2018
The amount of overwrought, boring, long-winded, clunky and just plain lousy writing in this world is astounding. To be fair, writing well is a daily mental grind that requires endless amounts of creativity and discipline. Write a spicy headline. If you tend to write bland, shrimpy or wimpy headlines, use tools and technology in your favor. FREE GUIDE: 10 ways to improve your writing today ]. Write a spicy lead. Write from that vantage point.
Shift Communications
SEPTEMBER 3, 2015
Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. Here are 4 milestones you need to meet before you try to make your creative outlet into a brand, a business, and beyond. Before you can turn your blog into a business, you need an audience. Try to follow the X-factor rule – why is your blog, out of thousands, unique?
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