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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. The role I play creatively is distinctly different. Creative PR 2.0

Infographic: 65 fresh blogging ideas

PR Daily

A blog is a bit like a steam train. You either keep cranking out the goods, or your marketing money train comes to a screeching halt. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. A dead or even bland blog can turn off customers and derail your business. Don’t let a lack of creativity keep you from chugging toward content marketing glory.


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Infographic: 55 blog post ideas to captivate your audience

PR Daily

Here are starting points to get the creative juices flowing. Marketers and content creators must produce a steady stream of captivating, informative posts. For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts. Use your blog to debate with and react to other content creators and industry commentators. Are you running low on inspiration?

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. However, if there’s one thing the internet did for marketing, it showed us how dramatically things can change – and that they are changing at increasingly faster pace. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach.

Infographic: A month’s worth of fresh content ideas

PR Daily

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation. The post Infographic: A month’s worth of fresh content ideas appeared first on PR Daily.

Drive Blog Traffic With These 4 Content Marketing Tools


When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. LinkedIn Blog Posts.

7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

4 Lessons Learned While Managing Creative Marketers

Beyond PR

Creative people are the heart and soul of marketing and communications. They are gifted contributors to our marketing and PR teams. Having managed both creative and analytical people over the years has taught me a few things. Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. In building a creative team, make sure the talent brought together balances each other.

16 stellar blogs and websites to fuel internal communication success

PR Daily

Even the most creative communicators can benefit from fresh tips and best practices—for themselves and for the leaders they support. This independent UK-based “ideas agency” uses compelling, clever visuals to make its blog pop. They also publish sleek, engaging infographics that convey information in a fun way. The Communication Director blog also features a range of tips, opinion, interviews and Q&As to help you stay sharp. Several People Are Typing—Slack Blog.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog. How to use your blog to run a lead campaign based on your recent press. Why You Should Have a B2B Blog. A blog changes the picture. How to Use Your B2B Blog to Promote Your Press.

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Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? 11 Simple Ways for PR to Score Content Marketing Points. A Creative Press Release for B2B Tech. There’s good reason to be wary about using humor in marketing. ” It’s a play that could easily be adapted for any vertical market.

Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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Infographic: 18 business books for busy PR pros

PR Daily

For example, books that challenge your creativity as an innovator, or books that teach you money savviness so you can secure funding for your next small business venture. See the full list from the infographic. Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. A version of this article originally appeared on his Knowledge Enthusiast blog. Infographics PR PR books PR infographic

4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1. Many of the blog’s hot tips don’t require the company’s products. Now you can get gifty, crafty, & creative with their amazing assortment of items.

3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience. Use an infographic as a pitching tool.

4 Ways to “Automate” Good Design with Canva

Shift Communications

For marketing and PR professionals, generating images for campaigns or any other needs can be a trying and expensive process. This way, you don’t have to go to design school to make a simple blog image or email newsletter header. If you have no images at all, get creative. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image. Marketing Coordinator. .

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Infographic: Why longer content is sometimes better

PR Daily

This infographic. Create a comprehensive and creative content promotion strategy. Check out this infographic below by SerpLogic. to learn more about the key benefits of long-form content, why you should create it and how to do it well: Matthew Royse is a regional marketing director at. A version of this article originally appeared on his blog, Knowledge Enthusiast Less is not always more.

3 writing lessons from infographics

PR Daily

Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. Be creative—brainstorm your hook. Creativity and coming up with a unique approach to a tired old topic are hard work, but worth it.”. Many people have a ‘one size fits all’ mentality when it comes to infographics,” says Gude.

Infographic: How to make money by writing and editing

PR Daily

Writing and editing remain highly marketable skills. Cut through the clutter with creative corporate writing.]. This infographic from Global English Editing shares information such as the average salary of writers and editors and outlets for savvy communicators to turn their writing acumen into cash. Blogging can be a serious avenue for improving your skills and earning money.

10 marketing lessons from Dr. Seuss

PR Daily

Content marketing and storytelling go together like green eggs and ham , so who better to take inspiration from than Dr. Seuss , one of the world’s greatest storytellers? Lesson: Traditional marketing has lost impact as consumers block out noise. Content marketing is about educating readers and customers—not selling. Lesson: Content marketing success depends on consistency, which can be challenging. Get creative.

20 tools to help you craft irresistible infographics

PR Daily

Readers want quick access to information, and infographics are a creative way to deliver it. Infographics are quickly gaining popularity and, in some cases , replacing lengthy blog posts. popular forms of content marketing. You should look into infographics because: We receive five times more information. will click on a link that leads to an infographic. Infographics provide valuable inbound links. Photo Infographic Gen Lite.

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SHIFT Archives: The Best of Q2 2015

Shift Communications

Want to see how to do this for your blog? One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Marketing Analyst.

6 steps to clean, striking infographic design

PR Daily

You know how popular and effective infographics are, but what does it take to create a successful one? Here are six easy steps to craft pure content marketing gold: Step 1: Choose your topic, and research your audience. Who would benefit from reading an infographic about the topic you’re considering? Make sure that aspect is crystal clear before committing to an infographic design. Establish the purpose of the infographic before getting too far down the road.

4 tips for creating effective infographics

PR Daily

I came to my firm, Market Strategies, as a devout believer in data visualization guru Edward Tufte’s strict design principles. Requests would come in, especially for infographics, to “add some jazz,” “make it sexy” or “make it pop.”. Though we strive to make data relevant to clients in our regular reporting, requests to “jazzify” are especially prevalent when we’re asked to design infographics. Derrak Richard is a senior information designer at Market Strategies.

The best marketing strategies for nonprofit organizations

PR Daily

Thankfully, there are marketing strategies nonprofit organizations can implement to make the most of their pennies. Images can also share stats in infographics and promotional videos. Invest in your blog. Blogging allows nonprofits to share their story their way and can be easily shared and reshared with supporters. With a blog, nonprofits can tell their story, but you shouldn’t focus solely on the organization. Share stats in digestible infographics.

Content Curation for Marketing: 10 Powerful Guides That Will Help

B2B PR Sense

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. Content curation is a great way to enhance both your marketing and B2B PR strategy to reach your audience with content that interests them. But to be honest, with so much content already out there, I wanted to give these B2B content marketing and PR experts a platform to speak for themselves. 10 Powerful Guides on Content Curation for Marketing.

B2B Marketing Strategy: How to Use Influencers for Best Results

B2B PR Sense

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing. Before we discuss how to incorporate influencers into your B2B communications strategy, let’s review a comprehensive influencer marketing definition, and how you can begin using this tactic today. Guest Blogging.

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An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post?

How to Measure the Results of B2B Influencer Marketing

B2B PR Sense

Still on the fence about influencer marketing? This illustrates why B2B influencer marketing is growing in power and popularity among many marketers. Can you measure the results of your influencer marketing program? Does lack of effective measurement hold you back from embracing influencer marketing as a tool in your campaigns? How Does Influencer Marketing Help Your Brand? Influencer marketing is still in its infancy stages. B2B Marketing

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per, don’t pass off content marketing as just a buzzword just yet. So what does content marketing mean?

We Asked Today’s PR Influencers: What is #CreativePR?


This is post 1 of our 5-part #CreativePR blog series. CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. “Creative and PR go hand in hand.

How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

PR 20/20

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. Brands spend large sums of money on content marketing. Get creative with compliance.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. The Call Tracking Study Guide for Marketers, Invoca. Infographics.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Piktochart : PIktochart is an online infographics tool. Free Digital Marketing Tools for Content Marketing Support.