Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Creative employee communications. Test, test, test. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Content marketer Fractl created a ‘ blog ‘ that was fully generated by AI to show how easy it is to create such content — and also to raise concerns about the future of content generation.

Pitching 136

Pitching Tools Agency Resources 136

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. She also gets a mention in the article.

Publicity 164

Publicity Ethics Data Community 164

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Next, with a firm grasp on current performance, the team developed a Creative Brief. And Why You Should Now. PR 20/20 Mission : W e help our clients grow.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

JUNE 14, 2018

If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 71

Print Resources Technology Interviews 71

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues.

Strategy 88

Strategy Analysis Small Business Measurement 88

Mindful Marketing

FEBRUARY 12, 2022

Irreverent Humor : ClickUp – Declaration While many consider the authors of America’s Declaration of Independence heroes, ClickUp’s commercial depicts many of them as bumbling fools , particularly the nation’s second president, John Adams, who somehow misplaces the newest version of the foundational document.

Advertising 81

Advertising Advertising Chemicals Energy 81

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence.

Writing 72

Writing eBook Case Study System 72

PR in High Definition

MARCH 12, 2019

Blogging wasn’t really a thing – I’d seen Geocities, but those backgrounds … Google maps didn’t exist; my life in London relied on a cheap A-Z map with post-it notes marking night bus locations. The first ever web page was a communications document ; a guide on how to use the web. In 2004, the web was barely relevant to my life.

Web 54

Web Energy Software Instagram 54

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. Do you have a documented content strategy? Unsure how? One of the best suggestions? Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. But that’s a talent supply issue for a different blog post. for demand to come back, technology innovation accelerated.

Agency 93

Agency Trends Marketing Survey 93

Shift Communications

FEBRUARY 10, 2015

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! The thing is, we get invited to participate in the RFP process based on our well-documented track record in both traditional and social media. The reality is, marketers need to both show their value and cover their behinds with a documented review process.

Agency 60

Agency Social Media Government Writing 60

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team.

Education 103

Education Government Print Ethics 103

PR in High Definition

JULY 24, 2017

It’s well-documented that Londoners see in the region of 130 adverts each day by the time they get to work. It might feel good in the short term – I’ve experienced this first hand at the Glastonbury Festival where the most advanced piece of technology I used all week was a phone that could barely send text messages and make calls.

Technology 59

Technology Consumer Creativity Marketing 59

Cision

APRIL 18, 2016

This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. As far as content goes, this is a differentiating feature although it remains to be seen how cost prohibitive this technology is. Improved Comments Plugin. Shared Media. But if you type m.me/username

Facebook 0

Facebook Mobile Analytics Advertising 0

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. For more insights from PR industry leaders, subscribe today to our MaccaPR Blog here. Share your thoughts in the comments below.

Agency 0

Agency Advertising Advertising Leadership 0

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. One publication or blog you read regularly is: MarketingProfs. Help them read your mind – by telling them.

Agency 60

Agency Corporate Interviews eBook 60

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. B: I set the price. It’s June 2016.

Writing 83

Writing Google Blogging Exercises 83

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. New technology allows you to generate hundreds of email addresses to send a news release to with the push of a button. I just realized today that there is a profile for this blog in Media Map.

Pitching 40

Pitching Agency Exercises Newspapers 40

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52