ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. See this earlier post for tips on reactive media pitching. Start an executive blog. If your insightful, eloquent founder isn’t blogging on a regular basis, there may be a great PR new year’s resolution worth taking.

Video 160

Video Banking Data Software 160

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e.,

Social Media 157

Social Media Media LinkedIn Tourism 157

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. So, we need a new placeholder metric.

System 62

System Google Policies Guidelines 62

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Word document? Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. By contrast, junior can write a blog post and publish it with little or no review.

Survey 101

Survey Report Media B2B 101

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. First up was the Supercomputing 2021 Conference with Supermicro.

Internal 36

Internal International Leadership Agency 36

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. The results.

Case Study 102

Case Study Internal International Study 102

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. How to stand out? Here are a few tips: 1. Plan ahead.

Wikipedia 103

Wikipedia Writing Video Report 103

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.).

Strategy 88

Strategy Analysis Small Business Measurement 88

Shift Communications

FEBRUARY 10, 2015

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). The thing is, we get invited to participate in the RFP process based on our well-documented track record in both traditional and social media.

Agency 60

Agency Social Media Government System 60

Bad Pitch Blog

MARCH 13, 2009

His Logic + Emotion blog provides insight into marketing, design and visual thinking. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Get the picture?

Print 40

Print Pitching Writing Creativity 40

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. If you want to generate more coverage for your client, pitch less. Sending a blanket email to PR and marketing blogs (I assume others got this) is just poor taste. * But it stopped there.

Pitching 40

Pitching Agency Exercises Newspapers 40

Waxing UnLyrical

JANUARY 11, 2012

Once the hashtag had started gaining traction – thanks in no small part to the efforts of our Champions, who were blogging, tweeting and Facebooking their hearts out – we slowly started building a community of people who were familiar with the hashtag and refugee issues. Image of Gumby with the Blue Key courtesy Sean McGinnis.

Twitter 107

Twitter Analytics Community Facebook 107

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 4 Reasons Your Email Pitch Failed. Would you open it?

Communications 40

Communications Pitching Writing Social Media 40

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency? A great briefing equals stellar results.”.

Agency 0

Agency Advertising Advertising Leadership 0

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. But by the end of the summer, we’d onboarded a number of household name brands and were hiring again.

Digital PR 71

Digital PR How To Reddit Engineering 71

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. When composing a cover note, keep in mind that among the items our agency is looking for is a firm command of business writing skills, laced with creativity. Also, forgetting to attach documents that you say are attached.

How To 48

How To Agency Writing Interviews 48

PR Fuel

SEPTEMBER 4, 2018

Dare to be different and creative. Think of the last time you pitched to somebody in person. After you’ve perfected the rest of your document, go over the title and opening paragraph a few more times. That post on the top trending blog. Remember, reporters and buyers both have seen a lot of press releases. Can’t do it?

Writing 45

Writing Report Education Company 45

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech.

Creativity 60

Creativity Infographics B2B Corporate 60

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. A content strategy is a living document. When first documenting a strategy, your initial goals are more like educated guesses. So being able to scale content with limited resources is key.”.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Creative employee communications. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. She also gets a mention in the article.

Publicity 164

Publicity Ethics Data Community 164