Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team.

Government 103

Government Education Print Ethics 103

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. The reason for this is simple.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Image: rubyblossom. So don’t do that.

Tools 100

Tools Google Twitter Facebook 100