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10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. Writing for your boss rather than your audience. Whether it’s a press release, a feature article, or a blog post, begin with your audience in mind.

How brand journalism fills the void as media outlets dwindle

PR Daily

Yet corporate communications teams have found a solution: creating their own publications to deliver their messages unfiltered by reporters and editors. As they report company news, they write in a journalistic style, cite industry experts and emphasize facts over fluff.

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Industry Pundits on Google Using Its Corporate Blog for the “China Bombshell”

Ishmael's Corner

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue?

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

Why and how you should prevent your CEO from blogging

PR Daily

Their CEO will be calling them from her leadership conference to announce she is starting a blog. Intranets across the land are populated by the ghosts of well-intended executive blogs. RELATED: Senior-level comms pros, join your peers for a brand journalism deep-dive discussion ]. CEO blogs have three unfortunate tendencies that we need recognize up front and either resolve or use as the reason they should find something else to do.

What if novels got critiqued like corporate content?

PR Daily

In this week''s roundup, we find writing spots everywhere, why you should be happy to write for a living, how to read and how not to give feedback. Writing for a living : On an especially difficult day behind your computer, it''s never a bad idea to remind yourself why you write.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

These giant corporations are demonstrating an interest in experimenting with new tools.”. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Fewer corporate bloggers means more opportunity.

Keys to writing the best headline ever

PR Daily

When these three elements collided as I sat in my fluorescently-lit corporate cube in the late 1990s, I would flip through Adweek , its large letters gleaming back at me with that imposing black font, bathed in all of its Madison Avenue glory. We all suck at writing headlines.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Not long after that I started this blog and began writing.

Use strong nouns to fortify your writing

PR Daily

RELATED: Attend the Business Writing Summit and start writing more powerful press releases, blog posts, internal memos and more. ]. Here are a few other examples related to PR and corporate communications. Read more of her posts on writing, editing and corporate life at.

All brands are media: The biggest lie the marketing industry has ever told

Communications Conversations

One of my favorite blogs is the Content Strategist. The blog, after all, is written by Contently, a content shop with clients like Coca-Cola and AMEX. But, for every Red Bull, there’s a Verizon (you remember Verizon’s failed attempt at brand journalism, right?).

7 ways to revive your creativity and improve your writing

PR Daily

When you write for a living, it can be easy to forget that you enjoy doing it for fun. You compose so many press releases, executive speeches and blog posts that writing becomes monotonous and uninspiring. November is National Novel Writing Month— NaNoWriMo for short.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. It’s a valuable piece of overall corporate trust and visibility?

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. They’re not slapped together like some make-shift blog.

Why your content should be written by your experts

PR Daily

RELATED: Take the first step in achieving corporate communications excellence ]. Yes, your content creators can research and write a perfectly useful, informative article, blog post, or whitepaper on their own for you to slap your name on.

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up.

The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Page and Brin wrote in a Google blog post : Today, in 2019, if the company was a person, it would be a young adult of 21 and it would be time to leave the roost. Their words are devoid of corporate jargon and instead relay the organizations’ missions and values in personal and positive ways.

50,000 Thoughts, and Blogging Ain’t One of ‘Em

Waxing UnLyrical

Scripps School of Journalism at Ohio University in this extremely beautiful college town… the first time I’ve done something like this. I had a bunch of ideas on what I could, should, write about for my regular Friday post. I’ve been traveling all week in Athens, Ohio.

Got style?


When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White. It helps guide your organisation when it comes to writing. Do you write in the first person?

The 20 Responsibilities of PR and What They Entail


The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. .

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts.

3 writing lessons from infographics

PR Daily

Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. It’s the same with PR writing,” he says. There are several techniques you can learn about and use, such as brain writing.

Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Honest PR practices build foundations of trust with all key stakeholders, writes Yulia Dianova , a PR pro at Axia Public Relations.

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9 fantastic holiday gifts for PR pros

PR Daily

FREE GUIDE: The 7 questions you should be asking about brand journalism ]. A blog editorial calendar. Instead of another tchotchke that might get relegated to the corner of the cubicle or in the back of a drawer, give your PR pro an editorial calendar for his or her blog.

Ten Symbols That PR’s “Industrial Revolution” Is Underway

Ishmael's Corner

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story.

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post?

Coca-Cola revives the CMO role, Goldman Sachs vows eco-friendly investment, and Starbucks apologizes to law enforcement (again)

PR Daily

It rolled out the announcement in a blog post titled Sustainable Finance. It is crucial for all kinds of businesses to engage in corporate social responsibility, not just organizations that interact directly with consumers. 1 option is your blog or website.

3 Strategic Ways to use Press Releases for Meaningful Influence

Sword and the Script

He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. Most corporate press releases begin with a lede sentence that reads something like this: “ACME Company, Inc., PR B2B corporate communications PR strategy PR tactics press releases

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium. Guest Post by Rebekah Iliff.

The Role of a Brand Newsroom Editor


Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. Brand Journalism.

Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Or write about it.

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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy.

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Marketing Manager or Managing Editor: How to Streamline Content Overload


This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. There’s no hidden or corporate meaning behind the word ‘story.’

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one. You need to be a professional writer and write for your audience for an intended effect. His appointment followed more than 25 years of service in the corporate and agency sectors.

PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications).

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

All of this, paired with his numerous blog posts, books (his latest is Digital) and public speaking engagements, make William Arruda a star in the personal branding field. She also writes regularly for Harvard Business Review.

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