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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Printed and digital materials: sales collateral. Informative? one sheets.

Corporate 270
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. This helps understand the key points of an article without having to spend time reading the entire document. The quality of queries changed too as the web evolved.

Reddit 174
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Content shapes a personal brand.

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A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

PRSay

It’d be an entire roadmap of content, blog topics and email promos. Luckily, hundreds of online templates are available to download free, or you can create your own document. Agencies, corporate communicators and larger teams typically use these. Also, when pitching print magazines, consider the necessary lead time.

Pitching 135
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss.

Print 71