PRSay

MAY 10, 2022

From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Next time you write a press release, blog post or content-marketing piece, put the reader first. APRs: Earn 4 Accreditation renewal credits. The vacation or the webinar?

Case Study 160

Case Study Training Writing Storytelling 160

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Ideally, your creators are trained to use journalistic principles in creation. Visibility is a Commodity; Trust is the Ultimate Conversion.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

MAY 2, 2013

Finding keywords is one of the most important (and most overlooked) aspects of web marketing. That’s a blog post for another day. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Competitor websites, blogs and industry forums.

Blogging 111

Blogging SEO Web Google 111

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. This specificity will help savvy PR teams to drive more awareness, interest, desired actions and market differentiation.

Industry 221

Industry Content Marketing Corporate Analytics 221

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Wadds Inc.

JANUARY 11, 2023

GPT-3 is trained on 45 terabytes of text data from a variety of datasets. However, the ability of GPT-3 and tools such as ChatGPT and Playground to generate accurate content depends on how much information it has been able to access as part of its training model, and the veracity of that content.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Train your team.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Stephen Waddington

JANUARY 27, 2021

There is demand for roles in social media and content marketing, research and insights, and paid social. Avoid bubbles by looking outside the digital marketing and PR sectors to attract diverse talent and skillsets. Avoid bubbles by looking outside the digital marketing and PR sectors to attract diverse talent and skillsets.

Marketing 140

Marketing Travel Storytelling Healthcare 140

The Proactive Report

DECEMBER 14, 2014

Get your team trained on these social media guidelines and how to use social posts appropriately. You have to be conscious of the location of disclosure – it has to be on the exact post, not in another place on your blog or website. Content Marketing Mastering Social Media' source: Wall Street Journal).

Guidelines 168

Guidelines Training Employee Social Media 168

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. Be a PR team for your content. An easy way to do this?

SEO 145

SEO Content Marketing Video Strategy 145

Contently - Strategy

JULY 27, 2021

But their secret sauce was content. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. Brands seeking to create crypto content should try to be candid and informative.

Brand 77

Brand Branding Banking B2C 77

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. Contributed content can work hard for both PR and SEO. PR creates fresh content. The trick here is focus.

SEO 147

SEO B2B Google Guidelines 147

Communications Conversations

NOVEMBER 10, 2014

And, apparently, Wordsmith can do it for a fairly reasonable price (check the site) and free up reporters to do more work they’re trained to do (more reporting less almost-admin-type work). Here’s an example of what the report looked like from my blog: Now, there’s nothing special about what Wordsmith is doing here.

Corporate 146

Corporate Communications Tools Content Marketing 146

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. It can be hard to follow a book that’s written as a train of thought. Promote Your Ebook On Your Blog.

eBook 219

eBook How To Writing Community 219

Burrelles Fresh Ideas

DECEMBER 5, 2023

Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology. To overcome this barrier, organizations need to prioritize leadership communication training, ensuring that leaders at all levels are equipped with the skills to convey their messages clearly and inspire their teams.

Internal 95

Internal International Communications Employee 95

PR 20/20

NOVEMBER 30, 2022

What are our plans to augment the team through more advanced internal training or staff changes? Hiring a marketing professional shouldn’t be a fix-it-and-forget-it tactic. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Some are straight blog posts from SF leaders. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment.

Journalism 148

Journalism Brand Branding Interviews 148

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. And to further ensure customer confidence and satisfaction, 92% said they trained their associates to be versed about returns of online purchases.

Retail 88

Retail Mobile Study Web 88

Polaris

DECEMBER 23, 2014

If you’re working today (and you probably are or you wouldn’t be reading this blog), you may not be feeling particularly motivated. It was a public service campaign created in 2012 by Metro Trains in Melbourne, Australia to promote rail safety. Content Marketing' Just 2 more days until Christmas. Merry Christmas!

Video 117

Video Travel Content Marketing Groups 117

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. PR collaboration with C-Suite improved during COVID PR has become more valuable to organizations because (or in spite) of the pandemic, according to a survey by Ragan Communications, which publishes trade news, events, training, and consulting services.

Survey 94

Survey Industry Leadership Study 94

Buzzstream

JANUARY 25, 2021

Sixty-eight percent of small business owners built tangential content, and 33.3% of owners did all of the content marketing themselves. . More than a third also tried blog commenting to build links. Blog comments – particularly long-form and early comments – can greatly help with SEO, if you stay consistent.

Small Business 127

Small Business SEO Survey Study 127

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Stephen Waddington

MAY 16, 2017

This is my motivation for blogging but it doesn’t suit everyone. It puts public relations on a collision course with marketing disciplines. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Increasingly influencers demand a fee for working with an organisation or brand.

Publicity 119

Publicity Customer Service Community Internal 119

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

Lou Hoffman is someone who does this well in his blog, Ishmael’s Corner. He’s a trained debater and former political operative who always brings a degree of rigor to his analysis of a given situation and his counsel to clients and peers. It comes down to bringing a degree of critical thinking to our media consumption.

SEO 159

SEO Analysis Storytelling Training 159

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

APRIL 14, 2020

This includes championing the content (32%); being directly involved in producing it (32%); ensuring the production was coordinated across the organization (27%); and that leadership and sales were effectively trained to “communicate big ideas presented in the piece” (21%). Give our services a try.

Leadership 189

Leadership B2B Marketing Study 189

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

The Proactive Report

JUNE 29, 2015

Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events. Credible: Show your site’s credibility by using original research, citations, links, reviews and testimonials.

Google 100

Google Training Engineering Web 100

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. See even more like it here.

Marketing 51

Marketing Technology Content Marketing Conference 51

Burrelles Fresh Ideas

MAY 30, 2023

Take the time to train your PR team in accessibility issues. Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Concept porting works along the same idea.

Creativity 96

Creativity Product Launch Examples Energy 96