Burrelles Fresh Ideas

JANUARY 30, 2024

Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

DECEMBER 20, 2019

Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand. Publish newsworthy articles, press releases and blog posts. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Brand 103

Brand Branding How To Media 103

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Their blog covers topics from PR tips, company culture, social media and more. Detroit-based Identity is a public relations, marketing and creative agency that creates impactful campaigns across dozens of industries. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture.

Sports 117

Sports Film Television Transportation 117

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. How different? It’s as simple as that.”

Mobile 96

Mobile SEO Web Google 96

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Here it goes!

Marketing 68

Marketing Sports Blogging Writing 68

Critical Mention

NOVEMBER 7, 2019

If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Communications 81

Communications Crisis Communications Media Crisis 81

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Critical Mention

JULY 2, 2020

Not only do PR and marketing pros have to get their audience to listen or read about their brand, but they also have to find ways to make audiences engage with a product, fill out a form or reach out to their sales team for more information on what their company has to offer. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

Cision

SEPTEMBER 26, 2016

Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader. For example, I’m editing this in one of the most popular blog editors: Open Live Writer.

Tools 120

Tools How To SEO Writing 120

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 18, 2019

If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Viral 70

Viral Radio Media Sports 70

Critical Mention

SEPTEMBER 3, 2019

Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? Early on in her career, she developed a passion for marketing, writing and anything within the communication field. A great way to start is to brainstorm ways to measure up to your competition.

Strategy 75

Strategy Media Analytics Radio 75

Cision

MAY 29, 2015

It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. This article was written by Leta Soza, the PR Engineer at AirPR where she specializes in PR strategy, content marketing, community cultivation and analytics.

Engineering 120

Engineering Measurement Analytics Sports 120

Cision

JUNE 2, 2016

You’ve written and published news stories, blogs and more. My hobbies outside of work include…attending my boys’ sports games with my husband. Listening is key as a reporter and as a communication professional. Listen, establish a relationship, build trust and get results. I always thought I’d be…at the beach more often. Don Draper.

Insurance 120

Insurance Insurance Writing Sports 120

Critical Mention

SEPTEMBER 13, 2019

Most of these will include “how-to” content, and “tips” searches. Use these common search words to influence your blog titles and copy. Utilize Video Marketing Strategies. Video marketing is a must! Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

OCTOBER 11, 2019

Magnify your brand’s message by strategically weaving your mentions into multiple marketing tactics. For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post.

Brand 81

Brand Branding Media Case Study 81

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. She is Betsy Hindman, and she’s my guest for the 39 th edition of the Off Script series.

B2B 79

B2B Social Media Company Marketing 79

Critical Mention

OCTOBER 18, 2019

Your organization should write social media posts that link back to your site, blog, landing pages, and more. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Providing engaging visuals are great a great strategy and so is creating link opportunities.

SEO 80

SEO Social Media Strategy Media 80

Polaris

MARCH 31, 2015

Twitter bio: CMO, Extreme Networks | Blog: @HuffingtonPost, @Inc | Author: bit.ly/tposbe Twitter bio: ESPN Sports Business Reporter & Business Correspondent, ABC News. Twitter bio: Chief Marketing Officer ~ cmotemps.biz ~B2B Content Marketing and a Forbes Most Influential CMO on Social Media.

Twitter 60

Twitter Social Media Big Data Sports 60

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. It’s no longer enough to simply do a TV interview or post a blog on your website. I can usually lock down the sports and U.S. N’Sync it is. history questions.

Television 120

Television Pitching Journalism Interviews 120

Journalistics

APRIL 17, 2013

In other words, you would eventually go to Nike’s website for news and information on all things sports. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Brands as media – silly marketer. Boost the Reach of Your Content.

Brand 52

Brand Branding Media Local 52

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results. Ideas are organized by marketing category (e.g. Because they’re machine-written, you pay less and get more.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ZudePR

JULY 20, 2016

At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

JUNE 25, 2018

What a headline – as if you haven’t read that a thousand times before on social marketing sites. But this is actually a pretty useful list of different things we’re using right now to try and maximise engagement as part of our content marketing strategies. Business blog baby. All hail Twitter Business Blog.

Content Marketing 48

Content Marketing Marketing Tools Sports 48

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

Marketing 68

Marketing Content Marketing Sports B2C 68

Prohibition

APRIL 18, 2023

Food and drink brands are one of the sectors that seem to real nail video content marketing. In this blog, we will delve into five examples of food and drink brands that are killing it with online video content – discussing what they do and why it is such an effective part of their online marketing strategy.

Video 62

Video Sports Brand Branding 62

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 93

Leadership Brand Branding How To 93

Cision

DECEMBER 20, 2017

To make a topic feel more relevant, content creators can add something that other people easily relate to — another person. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Marketwired

APRIL 6, 2016

If you’re looking just to blog or put out long-form content you plan to share on Twitter, Curator is not for you. Curator is a means to take events (like Fashion Week, sporting events, film festivals, conferences, etc.) You should try Medium, which is for that specific purpose. and hyper-focus them through a curator’s lens.

How To 100

How To Sports Twitter Film 100

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S. advertising, PR and marketing managers are African-American? percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48