Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. On social media platforms, skepticism is far greater, as it should be. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

Mobile 100

Mobile SEO Reputation Web 100

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. We’ve also expanded on these trends in more detail at the end of this blog post. Prohibition’s social media trends in more detail. Influencer marketing maturity. The rise of dark social. Social commerce. Digital Detox. Our advice?

Social Media 62

Social Media Trends Media Instagram 62

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: How did the NYPL decide to start a blog program?

Community 120

Community Mobile Blogging Publicity 120

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Brand Branding Marketing 49

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Now, the open web is being challenged by the growth of social networking platforms.

Facebook 184

Facebook Web Social Media Engineering 184

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Blogging 110

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. HubSpot Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? We dive into several helpful tips below. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media does not want outside input.”

Media Relations 110

Media Relations Media Survey Pitching 110

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Presspage

MAY 31, 2023

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. It can be used to provide an opinion on the tone and sentiment of an article or media coverage. GPT-3 is trained on 45 terabytes of text data from a variety of datasets.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient. 1,000 words?

Content Marketing 120

Content Marketing Education Retail Government 120

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 142

How To Content Marketing Banking Advertising 142

PR 20/20

APRIL 29, 2023

Content production, such as blogging, is an effective way for associations to communicate with members, build authority, increase visibility, and drive traffic to their website. Additionally, as the experts in their field, and creating blog content can help associations like yours establish authority and thought leadership.

Engineering 77

Engineering Google Tools Blogging 77

Contently - Strategy

FEBRUARY 14, 2023

The search engine uses all these signals to decide whether a web page answers a user query. And in the same report, 95 percent of Fortune 500 companies cited poor content data quality as having a negative impact on their business. How can content marketers use intent to improve content and rank first?

Google 123

Google Engineering SEO Writing 123

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 138

Study Media Relations Media B2B 138

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 93

SEO Strategy Google Engineering 93

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Trends on Social Media. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google.

Trends 142

Trends Industry Wikipedia How To 142

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy.

Marketing 239

Marketing Television Web Handbook 239

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Dynamic content and regulations.

Communications 120

Communications Crisis Internal International 120