Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. A helpful exercise is to put yourself in the shoes of a journalist.

How To 282

How To Storytelling B2C Measurement 282

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 2) How long should a blog post be?

Study 78

Study B2B Marketing Survey 78

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Too many brands miss this important point.

Brand 69

Brand Branding B2B Exercises 69

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization.

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

DECEMBER 24, 2016

MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. Contently: Why Cisco is hiring over 200 content marketers. HBR: Content marketers need to act like publishers. MarTech Today: Introducing the “influencer marketing technology landscape”.

Twitter 60

Twitter How To B2B Analytics 60

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. They’re listening to you while they exercise or drive to work. Some people don’t read long blog posts. Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Reports and long-form content would never see the light of day. >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? Document content types.

Marketing 85

Marketing Guidelines Social Media Conference 85

ReimaginePR

SEPTEMBER 19, 2016

By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., While these words won’t completely define what language you’ll use and how you’ll present your content, they can point you in the right direction. Gary Vaynerchuk does this expertly well.

Brand 120

Brand Branding Exercises Social Media 120

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. You have big opinions in the content marketing world–I’ve seen you share some pretty interesting viewpoints on LinkedIn (and I’ve agreed with many of them). That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. It’s no longer enough to simply do a TV interview or post a blog on your website. If I’m not sleeping or exercising, it’s glued to my hand. Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 71

Exercises Employee Social Media Communications 71

Stephen Waddington

MAY 23, 2018

The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. I sought him out to lead this initiative when we set up the panel earlier this year.

Analysis 60

Analysis Technology Tools Exercises 60

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Want to rise above the content clutter?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 62

Exercises Employee Social Media Communications 62

Waxing UnLyrical

DECEMBER 14, 2016

In today’s scenario, employee advocacy means enlisting the support of your workforce in pushing out strategic content to enable your business goals. You could encourage employees to share anything from blog posts to event information and job vacancies. Now consider this exercise in the real-time social media scenario.

Employee 40

Employee Measurement Social Media Product Launch 40

prTini

DECEMBER 14, 2015

Inspired by my good friend Amy Taylor , “gamestorming” is an exercise my team and I use when we need to come up with a bunch of different creative ideas (and quickly). an event, a piece of content, etc.). Could you add a layer of social sharing or crowdsourcing to a content marketing concept? Gamestorming.

Creativity 28

Creativity Exercises Conference Content Marketing 28

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

JUNE 6, 2017

On a few occasions in my agency days, the PR plans we developed for certain clients served as a simple box-checking exercise. One publication or blog you read regularly is: MarketingProfs. Find more from Rich Young on LinkedIn , Twitter and other contributions including the following: 4 Ways to Delight Your PR / Marketing Agency.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Deirdre Breakenridge

APRIL 29, 2019

A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 3) Augment media relations with content marketing.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. The whole point of the exercise is to get closer to buyers. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins.

How To 120

How To Tools Viral Exercises 120

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Such are the risks of blogging and email. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120