Remove Blogging Remove Content Marketing Remove Document Remove Trade Shows

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Best-in-class content marketers (i.e.,

B2C 212

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

B2B 109

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Smart methods to keep an eye on your competition

PR Daily

Competitors often post documents online, thinking no one will find it if they don’t link to it. Marketing expert Sujan Patel recalls in Entrepreneur that a competitor shared a post on Facebook on why pay-per-click advertising was not effective. Attend trade shows.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Here's how: 33 Content Marketing Promotion Ideas. Resources Library - Amp up your web devotion to content marketing.

Smart methods to keep an eye on your competition

PR Daily

Competitors often post documents online, thinking no one will find it if they don’t link to it. reports basic information on competitors’ websites, such as traffic per month, average visit duration, bounce rate and pages per visit, says Eleonora Zolotaryova , a content marketer at Serpstat.