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Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. Content Marketing Digital PR

Digital PR: Importance for Your Brand in 2021

5W PR

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. So how will Digital PR help your brand in 2021?

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. Content Marketing Digital PR

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. Content is the currency for building social relationships that can boost earned media. TopRank Online Marketing. the firm’s blog.

Today’s Most Important PR Skills – and Needed New Expertise

Glean.info Blog

While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR. These are some of the most desirable new PR skills. Web analytics.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community.

Make Your Website a Tool to Grow Your Business

The Proactive Report

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results. Are there sites or blogs sending you traffic that you did not know about? Create content partnerships. Content Marketing Digital PR analytics content goals google small business website

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SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. The best way to get your news content noticed and used is to provide content that: Is newsworthy and interesting. How’s how to create SMART news content. and it’s all about visual content.

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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Unique, original content. News Content and Search.

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Digital and Omnichannel – More Important Than Ever

5W PR

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. DivvyHQ Content Challenges Report).

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. Why is Content Discovery Important?

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5: As well as blogs.

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. It recommends 29 advanced digital newsletters you can subscribe to. Digital PR.

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

So, what goals does your marketing team have in the coming year? Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry. This means that a solid content marketing strategy will do wonders for your brand messaging. Make Content All About the Customer.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done.

SEO 96

You’re Not Alone: Zude’s (#PRstack) Top 4

ZudePR

Afraid of the way my industry was changing, I had the digital fear. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. I spend 30 minutes playing around with headlines every time I produce content. CoSchedule Blog Post Headline Analyser. For blog posts, but use it for any communication. Email, web forms, word processing docs.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. Labels are unimportant; content is. And they all blog.

5 resources for sharable communications content

PR Daily

Content curation. is a crucial part of successful content marketing and social media strategies. To grow your influence in today’s online world, you must be a worthy content resource for others so you can help them filter out all of the noise. Content curation enables PR pros to act like museum curators, sharing the best of other people’s content. Curating content is an excellent tactic for generating ideas for your own created content.

How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. The answer lies in distributing high-quality content across the channels your targeted audience uses.

eBook 191

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. billion pieces of editorial content.” 5) Picks from the vendor blogs and PR trades.

4 Common Traits of Modern-Day Marketing Geniuses

GroupHigh

In the current state of the marketing world, just a few thousand followers on Twitter or Instagram can earn you the title of “ thought leader.” So what makes a marketing genius? Wantrapreneurs” can certainly learn from these modern-day marketing geniuses and see how their traits, habits, and focuses all work together to define their success. Sticking to the status quo is not a common quality among most successful marketers.

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4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

The core objectives of influencer marketing have been around for a very, very long time. As influencer marketing becomes more and more widespread, understanding the granular details before, during, and after a campaign is incredibly important. When you are creating content, in any capacity, one of the initial steps of the process should be long-tail keyword research. You are looking to work with an influencer who runs a popular food blog.

What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. Why is Content Discovery Important?

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing.