Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

DECEMBER 6, 2016

Repurposing is built in content disruption. It produces a better return on content investments. Whatever your process is for sharing content on the web, content that’s been effectively repurposed provides the opportunity to run through the process again. Most B2B marketing organizations don’t do this enough.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. And long-form content. Think ebooks, white papers and even blog posts. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Defining a Target Audience and Goals. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. But visitors love content. Blog designs should be highly visual.

Blogging 48

Blogging Creativity Agency Mobile 48

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support.

Case Study 100

Case Study B2B Resources Web 100

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 4) Pitch your content for a roundup.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Seth’s Blog. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. There’s an extensive science behind it. Let us know.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. Interview notes are useful content. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Senior Marketing Analyst.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

5W PR

MAY 21, 2018

Here, we’ll be looking at just five reasons why companies may consider integrating their PR and marketing strategies to boost their online results. Integration Leads to more Creativity. When PR activities and marketing efforts combine, it’s much easier to get better results from search campaigns.

Strategy 68

Strategy Marketing SEO Web 68

Cision

MAY 26, 2017

Whatever you choose to support, be sure to do in-depth research and learn what exactly the followers value the most, as well as how they typically consume content. Blog about it. In addition to the media exposure you will likely gain from supporting a chosen cause, be sure to thoroughly blog about everything you do to help the cause.

Blogging 150

Blogging Community Retail Consumer 150

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

MARCH 6, 2018

Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Or blow your mind weekly (for free) with a rather brilliant web trends round-up by Matt Muir. Read Web Curios by Imperica.

Energy 48

Energy Course Creativity Web 48

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. Why: “You’re not a boring old fogie, so why do dull sentences sneak into your content?” Captivate your audience.

Web 40

Web Small Business Creativity Content Marketing 40

Sword and the Script

JANUARY 17, 2017

Highlights from the State of Blogging in 2017 Survey. The Future of Marketing and PR with AI. As a tech enthusiast, I enjoy studying machine learning and AI and the potential applications for marketing and PR. As a tech enthusiast, I enjoy studying machine learning and AI and the potential applications for marketing and PR.

Twitter 60

Twitter Marketing Study Tools 60

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. 1) What is Agile Marketing Again? The Struggle is Real in B2B Content Marketing [UML].

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

MAY 23, 2017

As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. 1) Web alerts and client mentions. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Because other sites did even better.

SEO 64

SEO Tools Engineering Web 64

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. What do you guys think? Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], attendees will learn to leverage social selling and multichannel marketing for associations. WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!].

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. 5) Picks from the vendor blogs and PR trades.

Trends 60

Trends Media Report Technology 60

ZudePR

JANUARY 21, 2016

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. I’d even started a running blog to practice. Truthfully.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52