Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

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Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? Give break out sessions on networking strategies, interview skills and career planning. 2) Think creatively: guerilla recruiting tactics.

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Resources Creativity Publicity Local 76

Sword and the Script

MARCH 28, 2017

However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

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B2B Creativity Film Trade Shows 64

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media content can be repurposed for other channels, especially video and user-generated content. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. A good place to start is with your own content.

Survey 101

Survey Report Media B2B 101

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. Some people don’t read long blog posts. Is it strictly content marketing? Some won’t watch online videos.

Interviews 120

Interviews Comparison Video Exercises 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). Social content is simple. Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement.

Pitching 136

Pitching Agency Tools Resources 136

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. To truly stand out, you need creativity, innovation and originality. Everyone applying for a position in PR should be writing a blog.

Writing 120

Writing Engineering Journalism Analytics 120

Contently - Strategy

FEBRUARY 22, 2023

Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. Some brands have taken to live streaming to teach new skills.

Video 89

Video Strategy Marketing Instagram 89

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. The 20 most engaging types of content. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Cision

JUNE 14, 2016

Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. but mostly because my personal Tumblr blog has nearly 70,000 followers, so I’m kinda sorta committed to that platform.

Healthcare 0

Healthcare Creativity Consumer Government 0

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e.

Marketing 53

Marketing Conference Technology Interviews 53

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. 2) Flip you spend from tier 1 to tier 2 analysts.

Marketing 65

Marketing Survey Study B2B 65

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If you have a CEO who can slam dunk every interview, good for you. – Ashley Allman, Director of Content.

Strategy 78

Strategy Media Storytelling Pinterest 78

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders. Confident networker.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Cision

JUNE 2, 2016

She recommends brands focus on the quality of their content, not the quantity. In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. Rapid Fire Round.

Insurance 120

Insurance Insurance Writing Sports 120

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. But, the great irony of marketing automation is that it’s largely still manual.

Agency 84

Agency Enterprise Technology Analytics 84

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs.

Engineering 120

Engineering Tools Examples YouTube 120

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders. Confident networker.

Agency 54

Agency Creativity Hotels Social Media 54

PR 20/20

MARCH 21, 2017

Editor's note: This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful. Check out more posts like it here. Join us today. Image credit: Pixabay.

Marketing 42

Marketing Analytics Analysis Technology 42

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. And when you know of a new product coming to market next quarter, bring your agency team in the loop today. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. Guaranteed. .

Agency 60

Agency Corporate Interviews eBook 60

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

APRIL 12, 2016

One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting , is a perfect share for our own PR 20/20 blog audience. Start with a creative content mix. Today’s reader wants the full gamete of content available. >> Related read: Content Marketing 2.0:

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Pinterest Community Data Mobile 40