The Aesthetics of Text: Writing Readable Blog Posts
Sword and the Script
FEBRUARY 13, 2018
Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.
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