Remove Blogging Remove Consumer Remove Measurement Remove Writing
article thumbnail

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 60
article thumbnail

5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Measure and improve. Seek internal experts.

Strategy 418
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

article thumbnail

Comms professionals are about to face a ‘finite eyeballs’ problem

NewsWhip

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? And everyone is doing that.

article thumbnail

The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

article thumbnail

A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

article thumbnail

Best practices for building a perfect pitch

Onclusive

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This is where your research on what impactful authors write about and in which style comes in handy.

Pitching 195