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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. Some 13% say they consume 20 or more pieces of content, while another 13% consume 50 or more pieces of content (click image for higher resolution).

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Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

MEASURED THOUGHTS. The article gave a peek into how PR crises, as well as publicity stunts, are measured and calculated: … Cuba Gooding Jr. Impress your boss: Is there an audience you haven’t previously considered or an unconventional way that consumers are using your product or service? Related reading: How native content helps consumers 50 and older make purchasing choices. Survey: Gen Z consumers are skeptical about most businesses.


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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Match voice to the publication or blog. Blog posts are usually opinion-based with a casual tone; e-zines might be written in more of a traditional journalistic tone – quoting sources, using a formal tone, written in AP style.)

Infographic: What trends signal a bright future for content marketing?

PR Daily

Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic. The infographic shares the current state of content marketing and offers trends that savvy marketers can follow to achieve content marketing success.

How to Measure The True Value of PR

Beyond PR

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Cision Impact: True Measurement of Earned Media Value .

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. If you create an infographic that exists only to promote your brand, you significantly limit the number of readers who will download, share and engage with your piece.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics.

Influencer Relations: Magic Middle vs. the A-List

Sword and the Script

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Ready to craft a content strategy? Answer these questions first

PR Daily

How do they consume information? Measurement methodology. Which key performance indicators will we use to measure success? Do we want articles, infographics, videos or motion graphics? A version of this post first appeared on the Column Five Media blog. Branding Content Marketing Email External Communications Marketing Measurement Social Media Storytelling Writing & Editing

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. In a blog post, Microsoft wrote : The new tools are available through Editor in Word, Editor in Outlook and a new Editor in the browser extension, which will allow users to catch mistakes and write more confidently when crafting social media posts or communicating elsewhere on the web. MEASURED THOUGHTS.

42 posts to inform your influencer marketing and PR strategies

Media Bullseye

Unlike traditional marketing strategies, which modern consumers often ignore or block, influencer campaigns feel authentic and engage consumers by simultaneously satisfying the message and aesthetic of the brand and influencer. Before engaging in influencer marketing and PR, professionals should have a strategic plan in mind to measure the campaign’s effectiveness, as measurement of the relationships proves the value of influencers.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Infographic: How to protect your online reputation. MEASURED THOUGHTS. In a blog post , Yelp’s head of consumer product, Akhil Ramesh, wrote: After indicating your preferences, which takes less than two minutes, the app will update in real-time, surfacing businesses and things to do you’re most likely to care about. You don’t have to work for a business directory such as Yelp to make this the goal of your organization’s blog, newsroom or digital content efforts.

How User Experience can shape your branded newsroom


Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. These days, busy consumers are bombarded with information left, right, and center. Blog,News,pp-one-column-layout,Newsroom

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Social Media Marketing for Complete Beginners


Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates. Blog Social Media Brand Stories brand video Content Marketing infograph marketing media PR Advice Reimagine PR social media

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.

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The main mistakes of brand newsrooms and how to avoid them


Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Blog,News,pp-one-column-layout,Newsroom

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Website Traffic: the Must-Track PR Metric


Activity based measures like the number of press releases, media pitches, and mentions are less persuasive than they once were. The old AVE ( Advertising Value Equalivancy ) metric has been largely dropped altogether, in favor of other data-driven measures that are more relevant to business results, like building awareness and earning the trust of desired audiences. And what's the best way to measure those? SEO PR Measurement

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Multimedia: The Future of Media Relations Blog

Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember. As consumers of media, what makes us stop and stay as we scan headlines, scroll through our feeds and otherwise engage with content?

5 technologies that will change how you do PR


the importance of measurability. The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. SaaS,PressPage,Blog,News,future,social media,video,big data,ai,artificial intelligenceIn a previous article we discussed five trends that will affect public relations professionals in the coming decade.

11 keys for health care PR success amid COVID-19

PR Daily

Social media, webinars, influencer marketing, blogs and other owned media are all now part of the health care PR toolbox. An important part of health care PR is to “translate” complex technical and medical information into language that most consumers understand.

Secret Formulas Behind Successful Social Media Posts


As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Encourage more prospects to download content such as a white paper, e-book or infographic. Best day to generate comments about your blog post? Blog comments soar on Saturday, and are second highest on Sunday. The worst day to blog, if you want social shares, is Sunday.

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

Why it’s important: More and more consumers are choosing to shop online, and these behaviors are permanent changes to which organizations must adjust. MEASURED THOUGHTS.

5 essentials for a successful newsroom


The look & feel of the newsroom should also provide a clear, pleasant and engaging way of consuming the content you provide. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors. The use of link buttons and clear CTA’s support an enjoyable experience for your newsroom visitors and makes it easier to act upon the information they have just consumed. SaaS,PressPage,Blog,News,content,design

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

Marketing automation lets you streamline, measure, and automate marketing tasks. In fact, you may already share its fruits, if you schedule social media posts or use an analytics program to measure website metrics. Because of the way people consume podcasts -- often in between their other daily activities -- they are a great way to reach your audience during a time and place that is most convenient for them. B2B marketing trends are like a compass.

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8 branding tips to close out 2018

PR Daily

Audiences are very discerning, and they don’t want to waste what’s left of their attention spans consuming lies. Some people love to hold a newspaper or magazine in their hands, but most people love consuming information on phones. A visual element, whether video, infographic, art or a combination of them all, tells the story so much more effectively than plain words on a page. Even today, some PR firms continue to avoid real metrics to measure success. JConnelly Blog.

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What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

10 distribution blunders that kill your content

PR Daily

You’ve devoted time, effort—and quite a lot of absolute brilliance, if you do say so yourself—but that blog post or infographic just keels over due to lack of interest. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. You can’t determine your success if you can’t measure it. The fix: Make sure your website, blog and content are optimized for keywords, as well as for online sharing.

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From A to Z: How to embrace influencer marketing

PR Daily

Social media communication and blogging have leveled the playing field, giving everyone an opportunity to share their voices and to create and curate content. Considering that about half (49 percent) of consumers rely on recommendations from influential social media users when making buying decisions , the strategy is an important part of today’s modern marketing mix. Business to consumer (B2C) brands have been early adopters, because they offer natural fits for influencers.

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10 Types of Content That Drive Demand & Boost Engagement


Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics.

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell.

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What to Know Before Creating a Content Marketing Strategy


” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

How PR pros can conquer SEO strategies in 2018

PR Daily

Search engine optimization can help consumers find your organization’s website, and with an outstanding virtual presence, that can translate into loyal customers who also turn into brand ambassadors. MyTasker’s infographic outlines several useful tactics to get more buzz for your brand on search engines and elsewhere online: 1. Long-tail keywords are three- or four-word phrases that consumers use to find the solutions your products and services offer.

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#CreativePR: Tools That Give You An Edge


This is post 2 of our 5-part #CreativePR blog series. “Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests).

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Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

We’ve got everything: reports from projects around the world, hundreds of articles in our Learn Library, and even a whole Insider Blog so you can keep up with us! MEASURED THOUGHTS . You can view DCI’s entire infographic here.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. MEASURED THOUGHTS. Here’s how Ketchum split up consumers and their shifting behaviors: Image courtesy of Ketchum.

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Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

The effort is a creative way to offer consumers a family-friendly activity while still adhering to COVID-19 guidelines, and can serve to boost the brand’s reputation as well as earn it kudos and headlines. MEASURED THOUGHTS. You can view the entire infographic here.

It’s the most wonderful time of the year. Planning.

Shift Communications

Objectives must be specific and measurable. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. Measure and Improve. Where will Public Relations take us in 2019?

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

In a blog post, Hogan wrote : Our guidance is to help employees plan ahead for the future. The effort is a great example of tailoring your offerings to your audience and the power of listening to your consumers’ needs. MEASURED THOUGHTS.

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

Think like a local consumer. What information does a consumer seek? In this B2B PR blog post, for example, I use the following meta description: Do you want your B2B PR to climb up that SEO ladder and appear on the first page? Get a link to your B2B site from a popular blog or authority website, and it's worth far more than hundreds of low quality directory links. Avoid blog mills that mindlessly crunch out content.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases. Guest Post by Alma Causey.