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Smart methods to keep an eye on your competition

PR Daily

Competitors often post documents online, thinking no one will find it if they don’t link to it. Reviews on Amazon, Google business listings, Yelp, Facebook and other platforms show useful information. Attend trade shows.

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic.

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Why event promotion should use influencers

PR Daily

Consumers trust the people closest to them because they have established relationships with them and know that they have their best interests at heart. This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. on the Cision blog.

Smart methods to keep an eye on your competition

PR Daily

Competitors often post documents online, thinking no one will find it if they don’t link to it. Reviews on Amazon, Google business listings, Yelp, Facebook and other platforms show useful information. Attend trade shows. Glean.info blog.

Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. As a brand that relies on word-of-mouth marketing, HBO was counting on social chatter from influencers to create buzz about the show — and it worked.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed.