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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284
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Thought Leadership vs. Content Marketing

5W PR

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

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What is content marketing and how can it help your business?

Prohibition

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. What are the different types of content marketing? Including: Blogs. Social media content. How does content marketing work? .

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. The answer lies in understanding the evolved traveler.

Travel 78
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How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

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Guest Post: How to Sell #Content #Marketing to Your Bosses

Deirdre Breakenridge

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. What’s the right timing?