Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 25% of CMOs say they have a leading role in market selection.

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

JUNE 30, 2022

So as a marketer, why should you care? Well, believe it or not, the characteristics of a constructional pillar are the same when it comes to SEO (search engine optimization). But isn’t a pillar page just a really long blog post?”. Content that provides an overview of the subtopics discussed on the pillar page.

Engineering 80

Engineering SEO Instagram Writing 80

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Everyone applying for a position in PR should be writing a blog.

Writing 120

Writing Engineering Journalism Analytics 120

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Content Factors. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 82

Marketing How To B2B Exercises 82

The Hoffman Agency

MARCH 14, 2023

There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO. The team have created an environment that allows mistakes to be made, providing constructive feedback letting everyone learn and grow.

B2B 36

B2B Agency Construction Banking 36

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? In the example above, there’s a blog post that’s doing reasonably well on Twitter. Is a tweet less or more likely to work?

Analytics 60

Analytics Google How To System 60

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. What do you see as the biggest mistake most brands make when it comes to content marketing? That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

NOVEMBER 11, 2017

Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. 3) Marketing assumption: influencers can be purchased .

Study 64

Study Marketing B2B Apparel 64

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Waxing UnLyrical

OCTOBER 6, 2011

Sure, there are centenarians blogging, but there is a reason all those commercials run by medical supply companies targeting senior citizens offer to send them a free VHS tape, rather than connecting online (hat tip to Scott Stratten for that insight). Even MySpace is still in the running, for very specific demographics.

Social Media 81

Social Media Media Twitter Construction 81

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders.

Agency 54

Agency Creativity Hotels Social Media 54

PR 20/20

JULY 3, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job?

Content Marketing 40

Content Marketing Marketing Data Technology 40

PR Breakfast Club

JULY 31, 2014

Construct a Highly Targeted Media List. A good database is only a starting point; the best PR pros take the time to check search engines and blog directories such as AllTop to further refine and research their media contacts, ensuring each contact meets their need. Now… how do you make the media care? Heidi Sullivan'

Pitching 47

Pitching Construction LinkedIn Engineering 47

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 19, 2017

1) One of the ways I’ve gotten to know you a bit is through Atlanta Tech Blogs site you created and champion; how did that get started and what is the state of its affairs today? Today, we have 20,000+ readers or followers and more than 300 active blogs. You blog, we promote. You blog, we promote.

Marketing 65

Marketing Local Pitching Blogging 65

PR 20/20

NOVEMBER 29, 2022

The marketing team can devise milestone-specific campaigns, as may be the case with a product launch, or use them to enhance ongoing programs, such as publishing a real-time blog post responding to a major industry study. Step 10: Construct the campaign center. For example: Content marketing editorial calendar.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. The 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 82

Creativity Enterprise Tools Training 82