ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. The LUbrary is a resource for the community, funded by the community. Dynamic Duo.

Brand 306

Brand Branding Storytelling Resources 306

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. And perceptually, it has more weight than a regular blog post. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. Content is habit. 6) You can’t buy loyalty.

Media 120

Media Storytelling Content Marketing Journalism 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. It gave me a sense of community and solidarity — that I had people, who like me, were trying to find their way through this internship. By Avni Gupta, Intern. Not hard at all, is it?

Agency 68

Agency Internal International Storytelling 68

Presspage

MARCH 13, 2018

Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going.

Facebook 113

Facebook Social Media Analytics Blogging 113

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. I’m amazed brands are still hiring content marketing people who feel all that’s needed is managing a blog with thinly veiled marketing messages.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Blogs – an executive’s own, plus a commenting strategy for others. Or it can be a complete overhaul. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

The Hoffman Agency

MARCH 18, 2022

I am captivated by storytelling’s power to elevate the everyday and make academia accessible. When people ask why I study public relations, nutrition and nursing, I tell the story of an oncological researcher; I would write to him and explain that he is my life muse, but he may not like the reason.

Storytelling 36

Storytelling Creativity Study Internal 36

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. Develop a community. We needed to develop a community that was inspirational and empowering. In that case, reach out to blogs and ask for product reviews.

Enterprise 150

Enterprise Community Education Radio 150

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 94

Survey Industry Leadership Study 94

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? Putting it all together.

Content Marketing 45

Content Marketing Trends Report B2C 45

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. storytelling, etc) to the dark side of social media (ex. When I first started, blog posts and white papers saved me!

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Respond to Tweets: When members of your community talk to you, they want a response.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Rock the Status Quo

DECEMBER 10, 2015

The PR community has growing dialog around the importance of a custom pitch. Put on Your Storyteller Hat. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Storytelling 40

Storytelling Banking Training Writing 40

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. What courses does/did your school’s PR major offer?

Education 150

Education Training Course Social Media 150

The Hoffman Agency

SEPTEMBER 1, 2020

However, one task that stands out to me is writing personalized pitches to reporters. Whether it was semiconductors or digital advertising, I was tasked with drafting social media captions, media pitches, blog posts, coverage reports and more for clients in these fields.

Pitching 36

Pitching Internal International Meeting 36

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG).

Software 0

Software Media Leadership Journalism 0

Communications Conversations

DECEMBER 5, 2019

As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

The Hoffman Agency

JUNE 4, 2019

So how can a company create a media buzz without journalists writing it for them? A way to get around this is to alert them about informative thought leadership on the company’s blog. There are many layers of storytelling, but it is so much more than just writing content. By becoming a source for the media.

Media 34

Media Content Marketing Company Agency 34

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. He also serves as Guest Editor for Shonali Burke’s WUL blog. A former U.S. Connect with him on Twitter.

Survey 74

Survey Industry Communications Corporate 74

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? I blogged about it earlier this year. More volunteers? Employee engagement? Enhanced brand reputation? Of course, the answer is probably “all three.”

Corporate 60

Corporate Creativity Employee Instagram 60

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. I would challenge you to write a more human bio. I get to sit on both sides of the media kit divide.

Media 120

Media Television Video Print 120

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). Rebekah holds a B.A.

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 185

Marketing Content Marketing Data Social Media 185

The Hoffman Agency

NOVEMBER 13, 2023

If you didn’t catch the blog post, you can check it out here before diving into the below). A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters.

Local 36

Local Agency Government Travel 36

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66