ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

wiredPRworks

FEBRUARY 11, 2019

Build your business in the right direction AND. Captivate key communities? How would your business, and your life, change? Barbara leads CoryWest Media and publishes www.wiredPRworks.com , a top 50 PR blog, with over 1200 free marketing and PR articles that turns 13 in 2019. What if you could effortlessly.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Figure out a social media content strategy. Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content.

Crisis 225

Crisis How To Small Business Social Media 225

Beyond PR

JULY 7, 2016

For many small business owners, home is not just “where the heart is.” While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels. Cross promote with other local businesses.

Small Business 74

Small Business Local Marketing Guidelines 74

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Why: The summer months can be a slow time for some businesses. Successful Social Media Disengagement for Teachers.

Social Media 88

Social Media Media SEO LinkedIn 88

5W PR

DECEMBER 1, 2020

On Saturday, people started talking about small businesses and how they also need help and support during these difficult times. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. After Black Friday, the public will be focusing on Cyber Monday.

Creativity 88

Creativity Pitching Small Business Media 88

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. A follow-up blog post by PR 2.0 Is PR Right for me?”

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

SEPTEMBER 23, 2015

Others focus more generally on businesses of different sizes, like the Inc. The Small Business Influencer Awards target entrepreneurs and leaders in small business. Draw the Support of Your Community. If the awards are based on votes, this is where your online community can rally around you and help you win.

How To 120

How To Small Business Community Interviews 120

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 78

Blogging Exercises Survey Google 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month.

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. For most of us, this is not a time to be newsjacking the outbreak with off-target or opportunistic media pitches. Manage expectations.

Employee 156

Employee Leadership Viral Small Business 156

Waxing UnLyrical

APRIL 6, 2016

Particularly in the case of small businesses, getting an influencer to notice you and talk about your product or service can be discouragingly difficult. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. But don’t give up just yet.

Social Media 40

Social Media Marketing How To Media 40

5W PR

DECEMBER 30, 2021

3) Promoting civic involvement – College students are keen to immerse themselves in causes and community service. College students are accustomed to receiving messages through social media platforms. Hence, they are more likely to notice influencers who have already built trust with their social media followers.

Marketing 60

Marketing Nonprofit Small Business Local 60

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Some are straight blog posts from SF leaders. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Public Relations Sydney

JULY 20, 2014

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. If you want to harness the power of public relations and social media to become a recognised expert in your field – this is the book you MUST buy!’

Social Media 53

Social Media Brand Branding How To 53

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

Victorious PR

AUGUST 18, 2022

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. PR, or public relations, is the relationship an entity (public figure, business, etc.) We love working with startups! But why might a startup need press?

Real Estate 52

Real Estate Small Business Agency Google 52

Waxing UnLyrical

MAY 12, 2014

Why: Are your social media posts speaking at the reader rather than to them? Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Why: Is your business recognizing the full potential of Google+? What is #MindfulSocial?

Community 79

Community Google Small Business Facebook 79

Waxing UnLyrical

JUNE 2, 2014

In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Why: How do you break through the noise on social media?

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

FEBRUARY 24, 2014

Why: Developing a budget for Facebook Ads is daunting to most small businesses. How To Revive Old Blog Content. Why: In this in-depth and thoughtful post, Mike Alton goes through how and when (or when not to) revive older blog posts. Social Media: The Key to Transforming Doctor-Patient Communication [Redux].

Small Business 75

Small Business Advertising Advertising SEO 75

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

Waxing UnLyrical

MARCH 24, 2014

Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. Marketing For Small Businesses: There Is Strength In Numbers. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin?

Small Business 75

Small Business Community Resources LinkedIn 75

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. How Can Professional Speakers Perfect PR to Book More Gigs?

Case Study 40

Case Study Conference Reputation Small Business 40

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. ” Most of us have seen similar appeals in social media and elsewhere. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. PR campaigns can help B2B organisations communicate more effectively with their customers and build a stronger bond with them. Reputation. Reputation plays a huge role in public relations for B2B.

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? It doesn’t really matter where you work or what your business provides. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? It doesn’t really matter where you work or what your business provides. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? It doesn’t really matter where you work or what your business provides. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional ( not that we don’t screw up, too ), and PR pros scorn pitches on their client blogs mentioning money or compensation.

SEO 100

SEO Pitching Small Business Agency 100

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. Regardless of whether or not I have news to share, I regularly check in with my key media friendlies.

Pitching 64

Pitching Consumer How To Meeting 64