Waxing UnLyrical

MARCH 25, 2013

Where did customers go to complain? The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : And how many tweets and Facebook comments a day (or week) do you guys get? AB: Hundreds! And more to come!

Customer Service 101

Customer Service Travel Web Facebook 101

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

JUNE 5, 2017

Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. It’s a form of community management that drives almost seven times the engagement of branded content. #9 It is driving accountability and improving customer service. Ads can be tested and tweaked in real time.

Publicity 122

Publicity Marketing Healthcare Television 122

Waxing UnLyrical

MARCH 4, 2011

This is part of the Blogging for Grasshoppers series. If you publish a blog, there are three things I want to tell you today. I’m not one to get overly excited by blog comment systems, but this one has me blown away. Their customer service is great. Short version. Image: elventear via Flickr, CC 2.0.

System 68

System Blogging Community Customer Service 68

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Facebook. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Let’s Connect!

Small Business 52

Small Business Social Media Radio Media 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Social listening and monitoring offers a wealth of information about customers where they live and work. Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

DECEMBER 3, 2019

In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves. 5) Picks from the PR tech vendor news blogs.

Data 86

Data Enterprise Survey Instagram 86

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. It can be an industry, a career field, a product or service or just an idea.

Brand 100

Brand Branding Community Wikipedia 100

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. There is a particular one that seems everywhere in PR-related communities, whom I avoid as much as possible, and a tribe of trolls that congregate on less moderated blogs and groups, but I’ve been largely successful at remaining under the troll radar. Community Managers.

Social Media 100

Social Media Groups Community Guidelines 100

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Blog Valentines That Make Business Sense. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy Valentine’s Day!

Customer Service 99

Customer Service LinkedIn Social Media Google 99

Waxing UnLyrical

JANUARY 12, 2015

How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? Is Your Self-perception Killing Your Blog? Never Underestimate the Power of Consistent Customer Service. Image: mario via Flickr, CC 2.0. This is a remarkable read.

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? This is one of the problems with Facebook. It’s where I work.

Social Media 111

Social Media Reddit Media Facebook 111

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Engage PR

JANUARY 6, 2018

Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest.

Social Media 60

Social Media Strategy Media Survey 60

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

MAY 19, 2014

Why: In this classic from the WUL vault, I examine the real value of Facebook fans. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. Twitter Facebook Google+ LinkedIn Monday Roundup: Value.

Customer Service 72

Customer Service Resources B2B Facebook 72

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Oh, one other thing: my blog = my sandbox. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC.

Twitter 60

Twitter Customer Service Interviews Employee 60

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. Engage with your fans and focus on customer service to generate positive reviews.

Social Media 52

Social Media Consumer Brand Branding 52

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. The introduction of something new and a word we hear about all the time in the creative industry.

Brand 54

Brand Branding Trends Social Media 54

Barokas

MARCH 22, 2018

We managed The Shop’s social platforms, which became the company’s main channel for customer service. In a matter of weeks, we grew The Shop’s Instagram following from 36 to 1,276 (3,444 %) and Facebook following from zero to nearly a thousand. Media Relations – CanPay Debit. Public Affairs – Apprenti.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Think of how this applies to your customer community and content strategy. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Answer: Boss. Kristie Aylett, APR (@KristK) February 3, 2015.

Social Media 40

Social Media Media Community Web 40

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

FEBRUARY 11, 2017

Today the vast majority of digital spending goes to Google and Facebook, though is plenty of room for players like Pinterest in spending of that volume. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

FEBRUARY 16, 2011

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them.

Publicity 107

Publicity Media Case Study Nonprofit 107

Waxing UnLyrical

AUGUST 25, 2010

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). If you use Seesmic , you can also save items from your Twitter and Facebook streams. I don’t.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Do customer service on Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Norton's Notes

OCTOBER 13, 2014

The future of social media community management is in-house. So where does that leave PR agencies who focus entirely on the day-to-day management of Facebook pages and Twitter profiles? Service Offerings. I wasn’t surprised to read that 69% of PR professionals get their social media education from blogs. Get over it.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Partnering with customer service, they introduce “where did you hear about us?” “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Comment as pts moderator pepcoandDChater Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. Here’s a post from the Streak blog that explains these features.

Small Business 108

Small Business System Google Examples 108

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

JUNE 29, 2011

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. This is a nifty Facebook app that lets you schedule Facebook updates. And if you don’t like 3rd party Facebook apps, then this isn’t for you.

Community 93

Community Tools Facebook Twitter 93