Don’t be the James Franco of health care communications
AUGUST 21, 2017
I wonder how many hospital communicators can be guilty of acting like dilettantes when it comes to their jobs. Do you maintain a blog for your hospital CEO, an Instagram account for Joint Commission visits, and an e-newsletter for your hospital’s burn center? Let’s not forget about all your pins, posts, tweets, circles, “likes” and “diggs.”. When, like Franco, you try to do everything, your communication efforts will fail.