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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms.

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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

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How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

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Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

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How To Reach Top-Tier Influencers on PR Budgets

Shift Communications

Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.

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Getting Your PR Measurement Program in Shape for 2016

Shift Communications

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Not all content is made for the sake of awareness, but that doesn’t mean PR shouldn’t leverage it appropriately. Tracking Key Indicators. Get granular with tracking.