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Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. Updating your blog regularly, down to the same time of day and day of the week, is vital. Research shows that once you accumulate 51 blog posts, website traffic goes up by 53 percent. Is blogging for SEO part of your organization''s marketing strategy?

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How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.

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I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt

Ishmael's Corner

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

16 common mistakes bloggers make about SEO

PR Daily

Make sure your blog posts don’t miss the mark. Studies show that including a blog as part of your website increase your chances of being ranked highly on search engines by 434 percent. In addition, companies that use blogs as part of their content marketing strategy receive 67 percent more leads than those who don’t. However, simply having a blog on your site isn’t enough. Before you start blogging for SEO, you need to create a strategy.

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Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

3 SEO tips to increase your Google rank

PR Daily

Don’t fall for BERT fearmongering,” says Alan Bush, SEO instructor at the University of California San Diego and vice president of Ignite Visibility. “It’s It’s only a threat if your content is SEO bait,” says Bush. Great SEO begins and ends with great content that your audience loves.

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How to boost SEO amid COVID-19

PR Daily

However, more than a third (34%) of marketers plan to invest more in low-cost channels like SEO, the survey reveals. Even if consumers are not purchasing products now, brands that invest in SEO become well positioned for recovery. In the coming months, these transcripts and videos will be a rich source of insider info for your blog posts, social content, media releases and more,” Miller writes in Search Engine Journal. Add backlinks to brand mentions.

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5 SEO Strategies You Can Use Right Now

Critical Mention

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. It is essential for SEO to work. So, think from a searcher’s perspective before devising an SEO plan.

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How PR pros miss the mark on SEO

PR Daily

One of the most consistent opportunities I see missed by PR pros and marketers is creating content that they believe is optimized for search by targeting particular keywords, but is otherwise lackluster content,” says Cyrus Shepard, an SEO strategist with Moz. … Not only does it need to satisfy user intent, but it also needs external validation signals, such as links generated by news and blog sites.”. In many cases, this can help your SEO.”.

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Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

Good Social Media Strategies to Improve SEO

Critical Mention

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. First, enhance your social presence by providing consistent branding across your social media pages. How They Improve SEO.

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4 SEO trends communicators should track

PR Daily

To optimize organic search rankings: Integrate a multichannel SEO strategy. Incorporate brand keywords. Promote brand awareness and value by telling your company's authentic story. For this reason, you need to ensure that you consider mobile web browsers when looking at SEO.

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How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.

7 Best Marketing Blogs of 2019

Critical Mention

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. The blog’s goal is to provide you with the experience and expertise all relating back to the “so what?” HubSpot Inbound Marketing Blog. Neil Patel’s blog.

3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO. Even if you’re not an SEO expert or know your way around HTML code, there are steps you can take to start making improvements. Consider hosting a company blog. A version of this article originally appeared on the JConnelly blog. .

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. Public relations puts a company in the spotlight, building brand awareness and credibility through press coverage and mentions. In turn, better SEO leads to more website traffic and brand recognition. One of the strongest ways to build SEO is through link building.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Brands in Sales Mode at Super Bowl.

How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. We did it consistently and generally adhered to basic on-page SEO best practices.

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10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts. Studies show that 69% of marketers plan to increase their use of blogging this year -- because it is so effective. So.What’s Holding Your B2B Blog Back? It's A New Blog.

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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. So when pitch samples hit my desk for my bad pitch column, Rock The Pitch , or I get pitched myself as a blogger, I know instantly where it’s coming from: a PR professional, a business owner/entrepreneur or someone trying to get an SEO backlink. Why do I write about backlink pitches in a PR blog?

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How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

5 steps to writing guest blog posts

PR Daily

Every brand journalist. One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. Where are my competitors writing?

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. SEO leverages what we know of search engine algorithms to get content on the first page of search engines, and thus more likely to be seen and clicked on by audiences. All of this is PR and amps your SEO.

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Google, Trust and SEO

The Proactive Report

Verify who you are and what sites you write for. Link out to authority sites and blogs. Have a branded domain for the site and the newsroom. Get links pointing to your site and your newsroom from authority sites and blogs. Trust is vital to your search visibility and your news content can provide that trust if you learn how to write and optimize it correctly. I’ll be talking about these points at the PR News SEO Bootcamp in San Francisco August 11, 2014.

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How often should you post new blog entries?

PR Daily

Deliver high-quality blog posts in a quantity that drives traffic to your website, converts that traffic into leads, establishes your brand authority and drives long-term results. Here are important guidelines to steer your blogging efforts: 1. Blog frequently.

8 ways blogging can build your startup's brand

PR Daily

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand. I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: 1. After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea.

Predictions, PR and Pressing Questions on SEO [UML]

Sword and the Script

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Whereas a few years ago, everyone saw anything a brand posted in chronological order, there’s a chance no one will see it today. This is good for brands too because even when traffic from social media was good, most businesses still earned the vast majority of visitors from organic search.

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Why PR pros should be part of your SEO and social media teams

PR Daily

Digital marketing is a puzzle that brands continue trying to solve. To make a real impact on a brand’s SEO, a link has to accompany the media placement. While the benefit of a press mention boosts a brand, it may be short-lived. And, this will increase your SEO.”. The key here is to not just get your brand mentioned, but to ask journalists and reporters to link to key brand content. We’ll write contributed content.

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write.

5 commonly held SEO misconceptions—and the truth behind them

PR Daily

I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve fielded questions from people in many different industries. My job is to teach prospective clients about what actually moves the needle from an SEO perspective and to erase the theories from their minds that will have very little benefit to their business.

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The Awesome 10: Our All-Time Most Popular Blog Posts Ever

B2B PR Sense

After some 800 blog posts, 800,000 words, and we hope some insights and knowledge shared within our 8-years of blogging, we're unpoping the cork. To help us toast our triumph, we've crunched the numbers and determined our most popular blog posts ever-- the 10 posts that year after year generate the most attention. Our 10 Most Popular B2B Blog Posts Ever. How to Write Press Release Headlines That People Actually Read. We're celebrating!

Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging. Blogging for Profit? Why: Are you using the right tools to turn all your writing into profit? Blogging Upstream.

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

How to Make Blogging Easier with Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI could even write part of that next blog post for you.

How to Build An Audience for Your New Blog

Shift Communications

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. If you want readers, and you want those readers to keep coming back to your blog as a trusted resource, it can’t be all about you. Your readers are already on your website to read the blog.

Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent?

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4 reasons why PR and SEO must work together

PR Daily

If you invest in PR or SEO for your agency or organization, it’s important to understand how the two work together, how they overlap and how they differ. External link-building is SEO 101. Think of SEO as a video game. A blog that ranks the best hotdogs in a 10-mile radius from your city center is worth a few points. PR gets others to say good things about your company, brand or product. Anytime an SEO expert requests a link from a blogger, he or she does PR.

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9 steps to crafting alluring blog posts

PR Daily

Marketers who have made blogging a priority are 13 times more likely. to receive a positive return on investment—and nearly 60 percent of SEO professionals. report blogging as a top inbound marketing tactic. Blogging is an important part of your digital marketing strategy. Amplify awareness and recognition of your brand. If blogging is part of your digital marketing strategy, you might find it difficult to constantly develop new topics. Format for SEO.

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. The style of calendar you use will vary depending on the objective of your blog, the kind of content you create and the type of organization you work for. Business Blogging