Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Brand Branding SEO 98

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator.

How To 397

How To Software Media Comparison 397

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Shift Communications

DECEMBER 11, 2014

When I use the Facebook search bar to search for “T-Mobile and SHIFT” I see this: It’s a tool we’d encourage you to add to your monitoring toolbox for client coverage, but this change also matters from a brand management perspective. Facebook SEO. First image credit: The Facebook Blog. Chel Wolverton.

SEO 155

SEO Facebook Brand Branding 155

Shift Communications

JULY 26, 2022

The post Is Your Brand Messaging Recession-Ready? In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. But we’re planning for a change in the narrative.

Brand 78

Brand Branding SEO Employee 78

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Revisit your SEO strategy.

Blogging 79

Blogging Trade Shows SEO Pinterest 79

The Proactive Report

JULY 28, 2014

Link out to authority sites and blogs. Have a branded domain for the site and the newsroom. Active social media accounts with followers and engagement. Get links pointing to your site and your newsroom from authority sites and blogs. Get links for media sites indexed in Google News. information public.

Google 174

Google SEO Reputation Writing 174

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Use social media. This number is only increasing. Use cookies.

SEO 71

SEO Strategy Guidelines Social Media 71

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. Its capability for paid social targeting may surprise you, however.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. But this is SEO, not digital PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering Social Media 83

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs.

Leadership 164

Leadership Blogging Storytelling SEO 164

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. The media is saturated with press releases, so it can be difficult to get yours noticed. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 100

Social Media How To SEO Media 100

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past.

Mobile 100

Mobile SEO Reputation Web 100

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

5W PR

JULY 8, 2018

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

SEO 60

SEO Trends Strategy How To 60

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app.

SEO 62

SEO Engineering Google Social Media 62

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. But what makes contributed content – as in byline articles, guest blog posts, etc.

How To 98

How To SEO Strategy Social Media 98

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Auction-based models Many paid adve͏rtising services , such as͏ those for online adverti͏sing and social ͏media, operate on auction-based models.

Advertising 78

Advertising Advertising Exercises Measurement 78

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? With this in mind, read on to learn about the links between press releases and SEO, and the benefits your business can enjoy! In simple terms, SEO makes your site look better to Google or Bing algorithms. What Are Press Releases?

SEO 52

SEO Engineering Web Trade Shows 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Onclusive

JUNE 17, 2020

According to Nielsen, owned media channels are among the most trusted marketing formats. Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources.

Strategy 273

Strategy Media Television Content Marketing 273

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Is it enough to post it on your own website or blog ? SEO value: Since Google made press releases nofollow links, SEO impact is less likely.

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress.

Brand 236

Brand Branding Engineering Web 236

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136